Raspberry AI, a leading generative AI platform for fashion creatives, has expanded its offerings by introducing three powerful tools designed to enhance visual marketing and merchandising workflows. These innovations empower brands to create, iterate, and test marketing campaigns, product assortments, and merchandising assets more efficiently. By streamlining collaboration, brands can now accelerate their go-to-market strategies while cutting costs and improving profitability.

Transforming Fashion Marketing with AI-Powered Tools

Mattia Giorgi, Head of AI and Innovation at Gruppo Teddy, emphasized the impact of Raspberry AI’s latest enhancements. “Our internal teams can now push the boundaries of creativity while significantly reducing costs in design and marketing. These new tools revolutionize how we operate, making our workflows more efficient and sustainable.”

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The three new features optimize creative processes, eliminate the need for costly destination photoshoots, and bring unprecedented realism to AI-generated content:

  • On-Body Visualization: This virtual try-on feature allows marketers and merchandisers to style garments on AI-generated models. With just a few clicks, teams can generate photorealistic images that showcase how products fit and drape on real bodies, enhancing lookbooks and e-commerce pages.
  • 3D Avatar to Photorealism: This tool transforms 3D avatar images into lifelike models in a single click. It enables brands to craft marketing visuals with precision, ensuring that every pose and fit aligns with their vision. This feature is already revolutionizing campaign imagery and digital content for billboards, packaging, and e-commerce.
  • Background Generator: Brand creatives can now swap studio backdrops for any scene or location, eliminating the need for expensive on-site photoshoots. By reducing travel and logistical costs, this tool helps brands scale their content production while minimizing their carbon footprint.

AI-Powered Solutions for Faster Market Success

“Fashion brands need AI-driven solutions that help them bring winning products to market faster,” said Cheryl Liu, CEO and founder of Raspberry AI. “These new tools empower brands to effortlessly turn their Raspberry Design Suite creations into engaging marketing campaigns and e-commerce assets in no time. For the first time, they can market styles the same day they’re designed, saving millions on photoshoots and reshoots.”

These tools integrate seamlessly into Raspberry AI’s end-to-end platform, which enhances every phase of fashion design. By leveraging AI, brands can identify consumer trends, speed up ideation and prototyping, convert sketches into technical designs, and generate high-quality visual assets in minutes. Industry leaders such as KnitWell Group, Deckers Brands, and Kellwood are already harnessing Raspberry AI to drive creativity, efficiency, and cost savings.

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Raspberry AI’s advanced algorithms, tailored for the fashion industry, understand design and manufacturing terminology. This allows designers and marketers to generate photorealistic images from text prompts and collaborate effortlessly with colleagues and manufacturers. Additionally, the platform can be customized to reflect a brand’s unique heritage, ensuring a seamless blend of AI innovation with brand identity.

FAQs

1. How does Raspberry AI’s On-Body Visualization improve e-commerce sales?

By providing photorealistic AI-generated images, the On-Body Visualization tool helps customers see how garments fit and move, leading to higher engagement and conversion rates.

2. Can Raspberry AI’s Background Generator be used for social media marketing?

Yes, brands can create location-specific, visually compelling backgrounds that enhance their social media campaigns without the need for expensive photoshoots.

3. How does the 3D Avatar to Photorealism tool benefit fashion designers?

This tool allows designers to showcase their creations on lifelike models, enabling precise adjustments before production and ensuring that marketing visuals align perfectly with the final product.

Raspberry AI continues to push the boundaries of AI-driven fashion technology, enabling brands to create, market, and scale faster than ever before.

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