Crisp, a leading AI-driven retail data platform, has secured $26 million in its Series B1 funding round, led by Paine Schwartz Partners. This investment highlights the increasing value of verticalized AI, which focuses on specialized industry applications rather than broad, horizontal AI tools like chatbots. By concentrating on retail-specific use cases such as reducing stockouts automatically, boosting e-commerce revenue, and improving assortment and space planning Crisp continues to demonstrate how targeted AI can deliver stronger outcomes for modern retailers. The round also saw participation from Blue Cloud Ventures, FirstMark Capital, Cox, DNX, Prologis, and Wellington Management.
According to Are Traasdahl, Founder and CEO of Crisp, “Paine Schwartz recognizes that Crisp represents a compelling opportunity to invest in a scaling, high-ROI vertical AI data platform operating at the intersection of commerce, supply chain, and sustainability.” His statement underscores the company’s mission to deliver measurable improvements across the retail ecosystem through intelligent data-driven solutions.
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Moreover, Paine Schwartz Partners the world’s largest private equity firm dedicated to sustainable food chain investments emphasized the importance of Crisp’s role in transforming global supply chains. Kevin Schwartz, CEO and Managing Partner at Paine Schwartz Partners, stated, “Crisp is an example of a company laser-focused on creating smarter data and AI-driven systems that power the global food chain. They have proven repeatedly that they have the ability to scale and build the solutions that are needed to address the toughest challenges within the global food supply chain.”
With this latest infusion of capital, Crisp plans to accelerate its expansion, enhance value for CPG brands and retail partners, introduce new features across its platform, and strengthen its global presence through strategic hiring. Additionally, the funding will support the continued development of the company’s flagship offering the Crisp AI Agent and broaden its network of data partnerships.
Reinforcing the company’s momentum, Traasdahl added, “Investors are looking to support companies that are demonstrating measurable change through advanced technology.” His remarks reflect the growing investor confidence in solutions that blend AI innovation with real-world impact.
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Recently, Crisp introduced AI Agent Studio, the retail industry’s first AI agent platform built specifically for supply chain intelligence. This solution orchestrates real-time insights and prompts immediate, actionable steps that help retailers improve overall performance. The platform leverages Crisp’s strong data foundation, which processes and interprets complex data sets across various commerce partners to deliver precise retail insights.
Highlighting Crisp’s long-term vision and track record, Rick Heitzmann, Founder and Partner at FirstMark Capital, stated, “FirstMark has been an investor in Crisp from the beginning because we believe in their technology, their team, and their mission… Crisp is an expert in AI and retail data, and they are well-positioned to lead the market.”
Crisp continues to strengthen its financial foundation with support from existing lenders JPMorgan and Silver Lake Waterman. With this latest round, the company’s total funding has reached $127 million since its launch in 2017, positioning it for accelerated growth in the evolving retail and global food supply landscape.
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