Agassi Sports Entertainment (ASE) Corp. has joined forces with IBM in a multi-year collaboration aimed at transforming the global racquet sports ecosystem through next-generation artificial intelligence and digital innovation. This strategic partnership combines IBM’s technological expertise with ASE’s vision to create an innovative digital community that will redefine how athletes and fans interact with the sport.
Empowering Racquet Sports Enthusiasts Through AI and Digital Technology
Under this collaboration, ASE and IBM plan to launch a comprehensive digital platform designed to revolutionize player, fan, and brand engagement. Tennis legend Andre Agassi will play an active role in shaping this initiative by contributing his professional insights and training methodologies to enhance the user experience. The first version of the platform’s app is expected to debut in the first half of 2026.
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By leveraging IBM’s watsonx.ai and advanced computer vision technology, ASE and IBM will develop tools that analyze player movements using everyday video footage. This AI-driven system, named “Agassi Intelligence,” will enable players to access professional-grade coaching and personalized performance feedback directly on their mobile devices.
However, the platform’s scope extends beyond performance analytics. It will also serve as a global hub for racquet sports enthusiasts, offering premium content, e-commerce features, entertainment options, and community-based experiences. Fans and players will be able to engage with Andre Agassi and other athletes through unique digital interactions that bring the sporting community closer together.
Setting the Stage for a New Digital Era in Racquet Sports
This groundbreaking partnership underscores a shared commitment between ASE and IBM to promote equity, inclusivity, and accessibility in racquet sports. By merging cutting-edge AI technology with authentic athletic expertise, the platform aims to remove barriers to professional-level training and community access worldwide. Ultimately, it seeks to foster global participation enhancing player health, developing skills, and connecting fans across continents.
“IBM Consulting is investing in ASE’s vision that will help enable access to racquet sports for anyone, wherever they are,” said Mohamad Ali, Senior Vice President and Head of IBM Consulting. “These efforts combine the best of ASE’s inspiring vision with IBM’s AI technology and expertise to deliver data-driven tools that can support racquet sport communities around the world.”
Echoing this sentiment, Andre Agassi, Co-founder of ASE and eight-time Grand Slam champion, stated, “This initiative with IBM embodies everything we believe about sports as a force for positive change. We are developing new technology that makes racquet sports more inclusive, more dynamic, and more impactful than ever before. This is about scale, growth, and health. Our goal is to deliver smarter tools, stronger communities, and global access to the sports we love.”
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Ronald Boreta, CEO of Agassi Sports Entertainment, added, “We’re building something truly unique. This is not just an app or a website; it’s creating a digital experience that we believe is beyond anything in the market today. Working with IBM, we are developing technology that brings together play, learning, commerce, and media all in one digital home within the iconic Agassi brand.”
Driving Continuous Innovation Through IBM Cloud
All solutions and services developed through this initiative will be hosted on IBM Cloud, ensuring scalability, reliability, and continuous innovation. IBM Consulting will lead the development process, ensuring the platform evolves to meet the growing needs of the global racquet sports community.
Through this partnership, ASE and IBM are not just enhancing how people play and experience racquet sports they are pioneering a digital transformation that will inspire future generations of players and fans worldwide.
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