IBM has announced a multi-year partnership with Mission 44, the global charitable foundation of Lewis Hamilton, seven-time Formula 1 World Champion and Scuderia Ferrari HP driver. Through this collaboration, IBM will leverage its acclaimed IBM SkillsBuild program to create dynamic learning experiences that ignite students’ interest in STEM fields including motorsports while equipping them with highly sought-after skills like AI, cloud computing, data analytics, and cybersecurity.
This initiative aligns with IBM’s broader goal to provide 30 million people worldwide with new skills by 2030, addressing the rising demand for AI literacy. Research from the AI Workforce Consortium highlights that AI roles are now critical drivers of economic growth across G7 nations, emphasizing that AI is no longer a niche specialization but a core capability. IBM SkillsBuild empowers faculty, adult learners, high school students, and university students to gain practical technology and AI skills, opening doors to promising career opportunities.
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“Talent is everywhere, but not everyone is afforded the opportunity for career growth. That’s why Mission 44 is teaming up with IBM SkillsBuild to unlock new learning pathways in technology for young people everywhere,” said Mission 44 Founder Lewis Hamilton. “We’re on a mission to ensure young people get the chance to thrive, so that everyone can fulfill their potential.”
As part of the partnership, Mission 44 and IBM SkillsBuild will host multiple activations at F1 race events annually, offering hands-on, immersive experiences that help students build skills needed for future careers in global motorsports. Beyond race weekends, the collaboration will develop F1-themed content for year-round use on the IBM SkillsBuild platform and expand access to high-quality education through Mission 44’s global partner network, fostering sustained engagement and impact.
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“We’re investing in the technical skills that will shape future workforces, fuel open innovation, and drive economic growth,” said Justina Nixon-Saintil, Vice President of Corporate Social Responsibility and Chief Impact Officer at IBM. “The partnership between IBM SkillsBuild and Mission 44 brings together our collective strengths, expanding access to vital skills and tools, and enabling students to succeed in the AI economy.”
“Collaboration is key to creating lasting impact, and our partnership with IBM exemplifies this,” added Jason Arthur, CEO of Mission 44. “By uniting with IBM SkillsBuild, we can raise aspirations, unlock access to exciting STEM careers, and inspire young people globally.”
The first event will take place at the Circuit of the Americas (COTA) in Austin, Texas, ahead of the 2025 Formula 1 United States Grand Prix. Students will participate in a Design Your Own Pit Crew simulation and enjoy an exclusive tour of the Scuderia Ferrari HP Team garage and F1 paddock, supporting Mission 44 and its grantees, including Austin nonprofit Girlstart.
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