Winning Variant has officially launched its “Truly Native Experimentation Engine” on Snowflake Marketplace, empowering businesses to run multivariate experiments across web and mobile applications, server-side operations, AI/ML workloads, and Snowflake environments.

A Game-Changer for Data-Driven Experimentation

As companies become more data-driven, traditional experimentation platforms often fall short, requiring extensive setup and offering limited flexibility. Winning Variant addresses this gap by integrating seamlessly into Snowflake AI Data Cloud, allowing customers to conduct experiments with full control over their data and analysis.

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” Data-driven companies often outgrow standard experimentation platforms because they’re cumbersome to set up and too rigid for advanced teams,” said Kirk Morales, Founder of Winning Variant. ” With Winning Variant as a Snowflake Native App, analysts can seamlessly tap into their existing metrics, run custom queries with ease, and view results directly in their BI tools—without any extra hassle.”

Unlocking Faster Experiment Deployment and Analysis

Winning Variant and Snowflake are collaborating to help customers make data-backed decisions with greater speed and efficiency. By placing experimentation capabilities directly within the Snowflake ecosystem, the platform eliminates the need for complex data pipelines and enhances real-time access to raw experimentation data.

Key benefits of the Winning Variant Experimentation Engine include:

  • Seamless Snowflake Integration: Customers can install and run the app directly in their Snowflake account, ensuring rapid deployment and reducing data silos.
  • Real-Time Data Access: Analysts can access raw experimentation data instantly, eliminating the need for data transfers or external processing.
  • Enhanced Security & Control: The Snowflake Native App runs inside the Snowflake AI Data Cloud, allowing companies to use Snowflake roles to manage access and build custom dashboards in their preferred tools.

” Winning Variant has simplified a complex experimentation SaaS platform by making it accessible directly within customers’ Snowflake AI Data Cloud accounts,” said Nagesh Cherukuri, Regional Field CTO, Data Apps at Snowflake. “This deployment model gives companies the speed necessary for innovation while maintaining control over workflow and data security.”

Driving Innovation Through Snowflake Marketplace

Snowflake Marketplace enables businesses to expand their data and AI capabilities with third-party applications, data products, and AI solutions. By allowing on-platform purchasing and direct data access, the marketplace reduces integration costs and simplifies procurement processes. With Winning Variant now available, businesses can enhance their analytics, application development, and AI strategies with ease.

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As a Snowflake Startup Accelerator partner, Winning Variant continues to provide powerful experimentation tools to companies of all sizes, helping them streamline and scale their testing programs.

FAQs

1. How does Winning Variant’s Experimentation Engine differ from traditional platforms?

Winning Variant operates as a Snowflake Native App, eliminating complex data pipelines and providing direct access to raw experimentation data within the Snowflake AI Data Cloud.

2. What types of experiments can be conducted with Winning Variant?

Businesses can run multivariate experiments across web and mobile applications, server-side operations, AI/ML workloads, and Snowflake environments.

3. How can companies get started with Winning Variant on Snowflake Marketplace?

Customers can find, install, and run the app directly in their Snowflake accounts, accelerating their experimentation workflows while maintaining full control over data security and access.

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