Intent IQ, a leader in cookieless audience targeting and identity resolution, has announced a strategic collaboration with Snowflake, the AI Data Cloud company. This partnership empowers marketers with a privacy-first solution to activate and onboard target audiences seamlessly. By leveraging Intent IQ’s Snowflake Native App, marketers can now reach Safari and iOS users while ensuring compliance with the latest data privacy regulations.

Key Benefits for Marketers

  • Expanded Audience Reach – Marketers can directly engage Safari and iOS audiences within the Snowflake AI Data Cloud, ensuring a unified approach across multiple channels and inventory types.
  • Seamless Audience Onboarding – Intent IQ’s integration with Snowflake Marketplace simplifies data management, eliminating the complexities of transferring audience data between platforms.

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  • Cookieless Audience Activation – Marketers can activate cookieless audiences and build Private Marketplaces that run directly from their Demand-Side Platform (DSP) accounts, enabling more precise targeting.
  • Enhanced Audience Expansion – With Cookieless Look-Alike Audiences, marketers can efficiently scale seed audiences and maximize their reach.
  • Secure & Compliant Solutions – As privacy concerns grow, Intent IQ ensures a secure, GDPR- and CCPA-compliant approach to cookieless audience activation.

Industry Leaders Weigh In

“Roy Shkedi, CEO of Intent IQ, shared enthusiasm about the collaboration, emphasizing Snowflake’s leadership in data infrastructure. He highlighted that this partnership represents a significant step forward in cookieless audience targeting. By combining Intent IQ’s technology with Snowflake’s robust data platform, marketers gain access to a seamless, secure, and efficient solution for audience activation, all while upholding top-tier privacy standards.

David Wells, Industry Principal for Media, Entertainment, & Advertising at Snowflake, emphasized the importance of this collaboration. “Marketers need to resolve and activate first-party data at scale without relying on cookies. Intent IQ’s Snowflake Native App offers an efficient and privacy-focused solution to activate first-party data in an evolving digital landscape.”

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FAQs

1. How does this collaboration benefit marketers?

This partnership allows marketers to activate cookieless audiences securely within Snowflake’s AI Data Cloud. It provides seamless audience onboarding, expanded reach, and compliance with data privacy regulations.

2. Why is cookieless audience activation important?

As third-party cookies phase out, marketers need alternative ways to reach and engage their audiences. Cookieless activation ensures continued targeting accuracy while respecting consumer privacy.

3. What makes Intent IQ’s Snowflake Native App unique?

The app enables direct audience activation within Snowflake, eliminating the need for complex data transfers. It enhances audience expansion with look-alike modeling and integrates seamlessly with Demand-Side Platforms for optimized campaign performance.

This integration marks a milestone for the industry, offering marketers innovative, cookieless identity solutions that drive results while prioritizing consumer privacy and data security.

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