Pinkfish, the agentic AI platform renowned for simplifying enterprise automation through natural language, unveiled retail-ready AI agents designed to automate time-consuming workflows for retail teams. These new agents come pre-configured for three essential retail functions marketing, merchandising, and commerce operations providing retailers with a fast, low-friction path to AI adoption, especially for teams seeking automation without heavy technical investment.
As retailers face mounting pressure to modernize operations and embrace AI, many still grapple with where to begin. Pinkfish addresses this challenge by embedding retail workflows directly into its AI agents, allowing companies to implement automation immediately and scale according to their needs. This launch also formalizes Pinkfish’s “crawl-walk-run” approach to AI adoption, guiding retailers to start small, demonstrate value quickly, and expand their automation capabilities over time.
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“The biggest barrier to AI adoption in retail isn’t interest, it’s execution,” said Charanya “CK” Kannan, Founder and CEO of Pinkfish. “We built these agents to deliver real value from day one. It speaks the language of retail operations and plugs into existing systems, so teams can move quickly without getting overwhelmed by complexity.”
The Pinkfish agents support three pivotal retail workflows:
- Marketing: The agents streamline multi-channel campaign planning, content creation, and localization, including product descriptions, images, and creative workflows.
- Merchandising: They handle product onboarding, catalog management across thousands of SKUs, and internal documentation.
- Commerce Operations: The AI manages inventory updates, product synchronization, and ensures data consistency across direct-to-consumer websites and marketplace platforms.
Pinkfish integrates seamlessly with popular retail systems such as Shopify, Akeneo, Adobe Commerce Cloud, Salesforce Commerce Cloud (SFCC), and Faire. Additionally, it supports hundreds of everyday applications including Microsoft, Slack, Salesforce, and Jira, enabling quick deployment and smooth integration into existing infrastructure.
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The retail AI agents reflect practical, real-world needs across the retail value chain and are currently being implemented by organizations like IPSY, covering direct retailers, wholesalers, and manufacturers. Early adoption indicates strong applicability across the entire retail ecosystem.
“At IPSY, retail and beauty operations are anything but simple, so we needed an AI partner that could flex to our reality,” said Sree Sreedhararaj, Chief Technology Officer at IPSY. “Pinkfish didn’t just talk about adaptability, they proved it. From merchandising to creative to digital operations and IT, most of the departments now tap Pinkfish to work smarter and move faster, helping us embed AI into the heart of how we create and deliver better beauty experiences.”
Pinkfish will also be an official sponsor of Retail Club from September 14-17, reinforcing its position as a provider of AI infrastructure and a strategic partner for retail transformation.
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