OvationMR has unveiled a groundbreaking new feature within EthOS: an AI Moderator that intelligently asks context-driven follow-up questions based on participant videos, images, and text. This innovation empowers researchers to uncover deeper insights without extending timelines or increasing resource demands.

Advancing Qualitative Research with AI

Powered by OvationMR’s cutting-edge QINT ResTech Systems Architecture and Qualibee’s advanced AI probing technology, the AI Moderator seamlessly integrates with EthOS. This combination brings speed, depth, and clarity to qualitative research like never before.

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“We taught AI how to probe like a qual researcher, and now it lives inside EthOS,” said Paul Chesterman, EVP Enterprise Products and Solutions at OvationMR. “Integrating EthOS into OvationMR allows us to deliver an unmatched research experience, offering clients a powerful balance of automation and human expertise.”

Why AI-Driven Probing Matters

Probing is essential for uncovering hidden insights—the golden nuggets of qualitative research. However, tight deadlines and limited resources often force researchers to cut corners. The EthOS AI Moderator eliminates this challenge, allowing teams to maintain both depth and efficiency.

With this new feature, researchers can:

  • Choose which tasks trigger follow-ups – Maintain control by deciding where AI should intervene.
  • Guide the AI on key themes or behaviors – Ensure the AI focuses on the most relevant topics.
  • Keep certain tasks human-only – Preserve personal touch and expert judgment where necessary.

A Unified Platform for Qualitative and Quantitative Research

By integrating EthOS, OvationMR combines the best of qualitative and quantitative methods into a seamless workflow:

  • Context of Ethnography – Capture real-life moments through participant videos and images.
  • Structure of Surveys – Validate qualitative findings with quantitative data for comprehensive insights.

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More Clarity, Less Compromise

This integration eliminates the need to choose between speed and depth. With the EthOS AI Moderator, researchers gain unparalleled flexibility, deeper insights, and faster turnaround times—all within a single streamlined platform.

FAQs

1. How does the EthOS AI Moderator improve qualitative research?

The AI Moderator automates intelligent probing, helping researchers extract deeper insights while saving time and resources.

2. Can researchers customize the AI Moderator’s probing approach?

Yes, researchers can guide the AI on key themes, select specific tasks for follow-ups, and opt for human-only moderation where needed.

3. How does this integration enhance the efficiency of research teams?

By automating follow-ups and consolidating qualitative and quantitative research, teams can analyze data faster without sacrificing depth or accuracy.

OvationMR continues to lead the way in AI-powered qualitative research, ensuring that insights are richer, workflows are smoother, and decisions are more data-driven.

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