Nexi Group has signed a memorandum of understanding (MoU) with Google Cloud to develop the foundational infrastructure for the next wave of digital commerce. Through this strategic collaboration, both companies will focus on enabling agentic commerce an emerging model where AI agents independently manage shopping journeys and execute secure payments on behalf of consumers, strictly based on explicit user authorization.
As digital commerce continues to evolve, the partnership aims to combine Google Cloud’s advanced AI and data capabilities with Nexi’s extensive European acquiring network and deep payment expertise. At the same time, Nexi has committed to supporting open-source commerce standards such as Universal Commerce Protocol (UCP) and Agent Payments Protocol (AP2). These protocols are designed to enable secure, seamless, and fully authorized agent-driven shopping experiences.
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Together, the companies will explore next-generation AI-powered commerce journeys. In addition, they will assess opportunities to strengthen Nexi’s operational framework, particularly in areas such as real-time fraud detection, merchant onboarding, and overall platform efficiency. Ultimately, the collaboration seeks to build a secure digital ecosystem where consumer intent can instantly convert into trusted, compliant transactions.
“We are entering an era where AI agents will increasingly orchestrate commerce on behalf of consumers, making it imperative for merchants to provide seamless, autonomous transaction experiences,” said Roberto Catanzaro, Chief Business Officer, Merchant Solutions at Nexi. “By endorsing the UCP and AP2 protocols alongside other leading payments and technology companies, we will help shape the European ecosystem for this transformational shift. To reach this objective, we will leverage our deep understanding of European requirements, leadership position in the ecommerce mid-market, and large network of partners including local platforms and ISVs.”
Likewise, Google Cloud emphasized the importance of trust in this evolving landscape. “As consumer journeys shift toward agentic commerce, trust and security become the primary currencies of the digital economy,” said Tara Brady, president of Google Cloud EMEA. “Google Cloud is at the forefront of delivering secure, agentic AI technologies to the financial sector. With these capabilities, Nexi will accelerate innovation, optimize transaction workflows, and define the next generation of digital payments for the European market.”
Transforming Commerce: From Interaction to Transaction
By integrating Nexi’s European payment infrastructure with Google’s AI technologies, the partnership will unlock several strategic advantages. First, UCP will orchestrate the full AI commerce lifecycle, while AP2 will act as the specialized trust layer for transactions. As a result, AI agents will be able to manage end-to-end shopping journeys and execute payments using cryptographically signed mandates and verifiable credentials.
Furthermore, the collaboration will empower merchants to capture purchasing intent at the exact moment it occurs whether through search queries, conversational interfaces, or video recommendations thereby bridging the gap between discovery and instant AI-enabled checkout.
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Importantly, the initiative will also establish a standardized and secure European payment engine. This infrastructure will ensure regulatory compliance while reinforcing trust across borders.
Driving Operational Excellence and Ecosystem Expansion
Beyond enhancing customer experiences, Nexi plans to leverage Google Cloud’s AI and analytics tools to refine internal operations. For example, the company will optimize fraud detection systems, automate compliance processes, and streamline merchant onboarding workflows. Consequently, Nexi aims to build a more resilient, scalable, and cost-efficient operational backbone.
Moreover, both companies will explore new ways to improve payment service accessibility for independent software vendors (ISVs), thereby expanding the broader digital commerce ecosystem across Europe.
Through this forward-looking partnership, Nexi and Google Cloud are positioning themselves at the forefront of AI-driven commerce where autonomy, security, and compliance define the future of digital payments.
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