monday.com, the AI-powered work platform that helps organizations turn strategy into execution at scale, has announced major expansions to its global partner program during its sixth annual Partner Summit. With these updates, the company aims to unlock new AI-driven opportunities across its ecosystem while enabling customers and partners to achieve greater efficiency, stronger impact, and faster growth.
The multi-day summit brought together more than 500 professionals from over 40 countries, highlighting monday.com’s commitment to building momentum through 2026. As the company continues scaling its ecosystem across regions and service offerings, these enhancements signal a major step forward in strengthening partner-led innovation.
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Building an AI-First Partner Ecosystem
As monday.com transforms into an AI-first work platform, it is embedding artificial intelligence across products, workflows, and partner solutions. This approach allows enterprises to move faster, scale their operations, and stay competitive in a rapidly evolving market.
At the summit, monday.com introduced several initiatives designed to accelerate AI adoption. For the first time, the company launched a competitive incentive program that rewards partner sales representatives who successfully attach monday AI capabilities to customer deals. Top performers will earn monetary rewards and gain global recognition.
In addition, monday.com unveiled a new Go-To-Partners platform with AI built directly into it, replacing the legacy partner directory. A key feature, Matchmaker, uses AI-powered intelligence to connect customers with the most suitable service partners based on industry expertise and business requirements.
The company also introduced the elite AI Genius specialization, recognizing top-tier AI partners with exclusive benefits such as dedicated proof-of-concept support, additional marketing development funds, and closer collaboration with product leadership.
“Our partners are increasingly leading complex transformations for global customers, and these program enhancements ensure they have the AI resources and capabilities to deliver exceptional value and stay ahead of the pace of innovation,” said Eran Zinman, co-CEO of monday.com. “Our partner program is central to monday.com’s evolution into an AI-first work platform, and together, we’re reimagining how work gets done.”
Together, these initiatives open new revenue streams through AI-driven implementations, premium advisory services, and long-term value creation.
Expanding Partner Ecosystem Leadership
monday.com’s partner ecosystem continues to grow significantly. In 2025, the partner channel contributed 23% of gross added ARR, supported by 3,000 certified partner representatives. Meanwhile, the monday.com Marketplace now hosts more than 900 apps, showcasing the platform’s expanding reach.
Furthermore, monday.com is evolving beyond its traditional revenue-share model by introducing dedicated reseller and distributor programs. This shift marks a major change in its go-to-market strategy, welcoming new partner types into the ecosystem.
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“As AI becomes more embedded in the world of work, the economics of partnership change,” said Casey George, Chief Revenue Officer of monday.com. “New partner models are required to meet how customers buy, deploy, and scale AI-driven solutions. Our priority is creating an ecosystem that supports the delivery of sustainable value for partners and customers alike.”
Additionally, the company is expanding its Partner Advisory Board to include 15 global partners, strengthening collaboration on regional strategies and long-term growth.
Partner Recognition and Awards
The summit also celebrated outstanding contributions through monday.com’s annual Partner Awards. Partner of the Year honors went to The SaaSy People (EMEA), AbilityOps (North America), Alest (LATAM), and Work Perfect (APAC).
“monday.com is redefining how work gets done, and their thoughtful approach to AI is accelerating that transformation,” said Tyler Manee, President at Ability Ops. “Our partnership allows us to bring intelligent, scalable solutions to customers who want more than tools – they want outcomes. We’re excited about what’s ahead.”
“Working with monday.com allows us to bring powerful, intuitive workflow tools to our customers, helping them move faster and achieve more,” said Ella Chew, Workspace Alliances Lead at Softcat. “We’re excited about the growth we’re seeing together and the expanded value we can deliver in the year ahead.”
With these strategic enhancements, monday.com is positioning its partner ecosystem at the center of AI-driven transformation in the future of work.
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