Infactory, a pioneering company in the emerging Insights Engine category, officially launched its Video Intelligence platform, an AI-driven solution designed to transform dormant video archives into searchable, rights-aware, and monetizable AI training assets.
With this launch, Infactory introduces a transformative layer between storage and application, converting vast libraries of underutilized content into structured, query-ready data products. Video Intelligence processes every frame, transcript, and logo, enriching content with detailed metadata that powers advanced search, discovery, and innovative monetization opportunities. Historically, content owners have struggled to license data due to unstructured files, inconsistent metadata, and unclear provenance but Infactory aims to break down these barriers.
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“AI shouldn’t just summarize; it should reveal,” said Ken Kocienda, Co-Founder and Chief Technology Officer. “With Video Intelligence, we’re showing how AI can expose the signal inside archives at scale.”
Brooke Hartley Moy, CEO and Co-Founder of Infactory, emphasized the strategic value of structured data in driving AI innovation: “The next wave of AI innovation won’t be driven by bigger models; it will be driven by better data. Media organizations and enterprises own decades of valuable video, but much of it is still unstructured and unusable. Infactory makes those archives machine-readable, rights-safe, and commercially valuable.”
Video Intelligence is designed for industries ranging from sports, news, and entertainment to education and marketing, helping content owners activate their archives across four essential pillars:
- Enrich: The platform generates structured, high-fidelity metadata from transcripts, entity tags, logos, rights information, and contextual cues.
- Organize & Expose: Archives become easy to explore through APIs, dashboards, and intelligent search that truly understands the content.
- Activate: Real-world use cases are powered seamlessly, including agent support, small AI models, licensing modules, and trend discovery.
- Monetize: New revenue streams emerge through clips, highlights, query-based licensing, and AI/ML training.
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Early deployments and strategic partnerships are already underway with global media organizations, allowing partners to surface, license, and package decades of content using AI-powered enrichment and discovery tools.
By bridging the gap between unstructured archives and actionable data, Infactory’s Video Intelligence platform empowers organizations to unlock the hidden value in their video assets while fueling the next generation of AI innovation. The platform is immediately available as part of Infactory’s broader Insights Engine suite.
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