NVIDIA has strengthened its partnership with Hyundai Motor Group to accelerate advancements in autonomous vehicles, robotics, and smart factories through a newly announced NVIDIA Blackwell-powered AI factory. This marks a major leap in their ongoing collaboration, as the two industry leaders move from deploying AI technologies to co-developing physical AI systems that will define the next phase of intelligent mobility and manufacturing.
Building on their existing strategic alliance, both companies are now collaborating to innovate core AI technologies that power mobility solutions, semiconductor advancements, and next-generation smart factories. Together, Hyundai and NVIDIA plan to enable integrated AI model training, validation, and deployment using an impressive 50,000 NVIDIA Blackwell GPUs, setting a new benchmark for AI-driven industrial capabilities.
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To support South Korea’s national AI ambitions, Hyundai and NVIDIA will work alongside government stakeholders to drive the country’s physical AI ecosystem. This initiative represents an estimated $3 billion investment, dedicated to advancing AI infrastructure, workforce development, and innovation capacity. As part of this effort, the companies will establish an NVIDIA AI Technology Center, Hyundai’s Physical AI Application Center, and several regional data centers to facilitate collaboration and skill development.
“AI is revolutionizing every facet of every industry, and in transportation alone from vehicle design and manufacturing to robotics and autonomous driving NVIDIA’s AI and computing platforms are transforming how the world moves,” said Jensen Huang, founder and CEO of NVIDIA. “Together with Hyundai Motor Group Korea’s industrial powerhouse and one of the world’s top mobility solutions providers we’re building intelligent cars and factories that will shape the future of the multitrillion-dollar mobility industry.”
Echoing this vision, Euisun Chung, executive chair of Hyundai Motor Group, added, “As we enter a new era of AI-powered mobility and smart factories, deepening our collaboration with NVIDIA marks a pivotal step forward. Together, we are not only building advanced technologies but also laying the foundation for a robust AI ecosystem in Korea one that fosters innovation, nurtures talent, and positions us at the forefront of global AI leadership.”
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Government leaders also emphasized the national significance of this alliance. Bae Kyung-hoon, Deputy Prime Minister and Minister of Science and ICT of South Korea, stated, “For Korea to leap forward as a leading nation in AI, the advancement of physical AI is essential a key initiative championed by the Ministry of Science and ICT… By combining Korea’s rich manufacturing data with NVIDIA’s cutting-edge AI infrastructure, we expect to build a win-win model through collaboration with domestic companies, thereby accelerating innovative AI transformation in manufacturing across industries.”
At the heart of this initiative lies Hyundai’s NVIDIA Blackwell-based AI factory, which will integrate AI innovation across vehicle design, automation, and robotics. NVIDIA’s compute platforms DGX, Omniverse, Cosmos, and DRIVE AGX Thor will collectively serve as the backbone for physical AI and robotics development. These technologies will enable large-scale model training, simulation through digital twins, and real-time AI processing in vehicles and robots.
Furthermore, Hyundai will utilize NVIDIA Omniverse Enterprise to create digital twins of manufacturing facilities, ensuring more efficient production, predictive maintenance, and faster robot integration. The company is also exploring humanoid and robotic simulations using NVIDIA Isaac Sim, further enhancing safety and productivity in factory environments.
In the realm of autonomous driving, Hyundai is leveraging NVIDIA’s Omniverse, Cosmos, and RTX PRO Server platforms to simulate real-world driving conditions and improve scalability. The automaker is also building advanced AI models with NVIDIA Nemotron and NVIDIA NeMo software to deliver over-the-air (OTA) updates, adaptive comfort systems, and personalized in-vehicle assistants.
By transforming vehicles and factories into an interconnected AI ecosystem, Hyundai Motor Group and NVIDIA are setting a new global standard for the automotive industry, merging intelligence, performance, and innovation into every layer of production and mobility.
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