Genesys, a leading global provider of AI-driven customer experience technology, has opened a new Executive Briefing Centre (EBC) in Chennai. The facility reinforces the company’s long-term commitment to India, positioning the country as a core hub for innovation, research, and customer engagement.
The centre is designed to showcase how AI, journey management, and employee engagement solutions come together to deliver measurable results. It offers a collaborative space where customers, partners, and developers can explore experience orchestration in real-world use cases.
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India as a Strategic Innovation Base
India remains a key contributor to the Genesys global ecosystem. With its Chennai team now forming one of the company’s largest workforces, the region plays a critical role in engineering, product development, and cloud operations.
Since 2021, Genesys has maintained a domestic cloud presence in India, enabling local businesses to meet security and compliance needs while scaling digital experiences. The company continues to support clients such as AIonOS and Hexaware in delivering personalized, high-performing customer support across platforms.
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Experience Built on Collaboration
According to Raja Lakshmipathy, Vice President and Managing Director, India and SAARC at Genesys:
“The Executive Briefing Centre is more than a showcase. It’s a space where clients and partners can align strategies with business outcomes. It reflects our belief that customer experience transformation begins with collaboration and clarity.”
The new facility allows stakeholders to co-design solutions with Genesys experts in engineering and AI, as well as with contributors from the AppFoundry® partner network. The hands-on environment enables faster adoption of emerging technologies and stronger alignment between experience goals and enterprise performance.
Industry Endorsement and Local Impact
Bhaskar Verma, Regional Director at Nasscom, welcomed the move:
“Global Capability Centres are now the driving force behind technology innovation. Genesys continues to show how India’s talent base can power next-generation customer experience solutions for global markets.”
As an active member of Nasscom, Genesys India supports efforts to strengthen collaboration between academia, industry, and government. The Chennai centre is also expected to support local skilling initiatives and ecosystem growth.
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Clients Benefit from Real-Time Innovation
Arjun Nagulapally, Chief Technology Officer at AIonOS, explained how the new space supports client outcomes:
“The EBC helps us visualize the full value of AI and automation. It connects abstract ideas with real business needs, making it easier to plan, execute, and refine experience strategies.”
Reinforcing Leadership in Customer Experience
With more than 8,000 customers in 100 countries, Genesys drives many of the world’s best experience platforms. The Genesys Cloud™ solution allows organizations to create secure, scalable, and personalized journeys for sales, support, and internal service teams.
Genesys India has also been certified as a Great Place to Work® for eight straight years, reflecting again the company’s people and culture orientation.
About Genesys
Genesys helps organizations deliver proactive, connected, and intelligent experiences across every channel. With its AI-native approach and customer-first mindset, Genesys enables clients to improve retention, reduce service costs, and elevate both customer and employee engagement.
Source – Genesys
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