Gap Inc. announced a strategic multi-year partnership with Google Cloud, aiming to accelerate its digitally-driven, human-centered technology strategy. This collaboration will leverage artificial intelligence to transform retail operations across Gap Inc.’s iconic brands, including Old Navy, Gap, Banana Republic, and Athleta.
“AI is redefining what’s possible in retail, and we’re building our future technology roadmap around it,” said Sven Gerjets, Chief Technology Officer at Gap Inc. “We believe this partnership gives us the expertise and speed to bring AI to life across our business, empowering teams, sparking creativity, and delivering for customers faster and with greater personalization than ever.”
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Thomas Kurian, CEO of Google Cloud, highlighted the significance of this partnership, stating, “Our partnership with Gap is about reinventing the retail landscape with AI and helping them lead the industry with speed, personalization, and game-changing customer experiences. Today, only Google offers a complete AI-optimized stack from silicon to models to platform to apps and agents that can deliver this kind of transformation.”
Under this partnership, Gap Inc. will gain a unified, AI-powered platform designed to drive innovation and operational efficiency. Utilizing Google Cloud technologies such as Gemini, Vertex AI, and BigQuery, the retailer expects to enhance product development, customer engagement, and workforce enablement.
Product Innovation: AI will streamline the design, planning, and pricing processes, accelerating the journey from concept to shelf. By leveraging intelligent tools, Gap Inc. can unlock creativity and efficiency across its product portfolio, transforming how ideas reach consumers.
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Customer Experience and Marketing Optimization: The company plans to deliver hyper-personalized shopping experiences, smarter product recommendations, and seamless engagement powered by AI. These efforts aim to strengthen storytelling, increase relevance for consumers, and deepen loyalty at scale. Complementing this, Gap Inc. is already leveraging Google Ads and AI-driven solutions to optimize campaigns, enhance omnichannel performance, and improve ad placements.
Employee Empowerment: Gap Inc. has started integrating AI into its workforce strategies, redefining how teams and agents operate. This integration will support faster decision-making, more agility, and a forward-thinking culture. “By redesigning our workflows and putting AI in the hands of every employee, we are freeing Gap Inc. teams to focus on creativity, culture, and customer connection while keeping the company’s human-centered DNA at the core of innovation,” Gerjets added.
Through this collaboration, Gap Inc. and Google Cloud aim to set a new benchmark in retail innovation. By embedding AI into every facet of the business, the partnership will empower employees, elevate customer experiences, and redefine the future of retail.
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