Amperity, a leading AI-powered Customer Data Cloud for consumer brands, has unveiled two industry-specific solutions Amperity for Hotels and Amperity for Airlines designed to transform fragmented guest data into real-time, personalized experiences. These innovations allow travel brands to anticipate traveler needs at every stage of the journey, boost loyalty, and drive direct revenue growth.
“Our industry solutions give brands a flexible way to connect customer data and act on it instantly, turning every upgrade, loyalty moment, and personalized offer into lasting growth,” said Grigori Melnik, Chief Product Officer at Amperity.
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Modern travelers demand immediate recognition and highly relevant offers, whether they are browsing flights, checking in, or booking on mobile devices. To meet these expectations, travel brands must link every real-time interaction to a traveler’s full history, including loyalty status and past spending patterns. Yet, for over 58% of airlines and hotels, this critical data remains scattered across disconnected systems, making true personalization challenging.
“Travelers want more than transactions; they want to be recognized at every touchpoint,” Melnik added. “Our industry solutions give brands a flexible way to connect customer data and act on it instantly, turning every upgrade, loyalty moment, and personalized offer into lasting growth.”
Unlocking Real-Time Personalization in Travel
Amperity powers these solutions by combining AI-driven identity resolution with real-time activity streams. This approach continuously updates traveler profiles, enabling instant recognition and personalization. With these capabilities, hotels and airlines can anticipate traveler needs, respond in the moment, and cultivate long-term loyalty.
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Amperity focuses on two key areas:
- Know Every Traveler at Every Touchpoint: By connecting fragmented data across systems and channels, Amperity ensures every booking, loyalty update, or in-trip interaction links back to a complete traveler history. This allows every employee and channel to deliver relevant experiences consistently, no matter where the traveler engages.
- Turn Moments Into Revenue: Amperity’s Real-Time Profiles enable brands to act immediately on signals such as upgrade browsing, mobile check-ins, or booking abandonment. By delivering the right offers at the exact decision moment and resolving disruptions with timely, empathetic messages, brands can build trust and loyalty. Additionally, the Amperity AI Assistant allows marketers to design and scale personalized journeys easily, using natural language without technical expertise.
“Partnering with Amperity helps us unlock data to deepen personalization and become more relevant to our customers. We focus on showing our guests that we truly know them, understand their needs, and anticipate what they’ll want next,” said Lori Ho, Director of Lifecycle and Growth Marketing at Alaska Airlines.
Why It Matters Now
Travelers are increasingly connected, demanding, and less loyal. To compete effectively, airlines and hotels must respond to traveler needs in real time. Amperity for Hotels and Amperity for Airlines empower travel brands to maximize the value of customer data their most complex and valuable asset. In an era where AI and personalization define the travel experience, brands that act in real time will win enduring customer loyalty.
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