Adobe highlighted the rapid adoption of its AI innovations, as leading enterprises increasingly leverage its solutions to revolutionize workflows. Currently, 99% of Fortune 100 companies use AI within Adobe applications, while nearly 90% of the top 50 enterprise accounts have integrated one or more of Adobe’s AI-first tools, including GenStudio for Performance Marketing, Firefly Services, and the Acrobat AI Assistant.
“AI is no longer a future bet, it’s a competitive advantage today,” said Anil Chakravarthy, president, Digital Experience Business at Adobe. “The world’s leading brands are betting on Adobe to scale content, speed up decision-making and orchestrate standout customer experiences at every touchpoint.”
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As enterprises face mounting pressure to produce an unprecedented volume of engaging content, they must also navigate marketing in the era of large language models (LLMs) and rapidly emerging channels. Adobe stands out as the only partner capable of unifying world-class creativity and marketing tools into a single AI platform. In today’s attention-driven economy where brands have mere seconds to capture customer loyalty Adobe’s AI solutions ensure creativity is executed in a personalized, on-brand, and impactful way, enhancing both marketing effectiveness and customer experience.
“Through our collaboration with Adobe, we’re empowering marketers to work smarter with purpose-built agents that reduce content costs, accelerate campaigns and drive growth,” said Charles Lamanna, corporate vice president, Business and Industry Copilot, Microsoft. “These agentic solutions, built on Adobe’s unified AI platform and Microsoft 365 Copilot, reflect our shared belief in AI’s power to amplify creativity and deliver business impact.”
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Jonathan Adashek, senior vice president, Marketing and Communications for IBM, added, “By expanding our use of Adobe AI, we’ve unlocked new levels of productivity and efficiency. In a previous campaign, Adobe Firefly cut content costs by 80% and accelerated ideation from weeks to just two days. Adobe has been a key partner in helping us deliver immersive customer experiences at scale.”
Colin Fleming, CMO of ServiceNow, emphasized, “We put AI to work for people, and we see Adobe as a key partner in that mission. By bringing Adobe’s agentic AI into our creative and marketing teams, we’re launching data-driven campaigns that move faster, hit harder and feel more personal at scale. The result: customer experiences that are intuitive, human and drive real productivity across the business.”
Over 40% of Adobe’s top 50 enterprise accounts have doubled their annualized recurring revenue spend since fiscal year 2023. Leading brands such as The Coca-Cola Company, dentsu, The Estée Lauder Companies, Henkel, IBM, IPG Health, Lumen Technologies, Monks, NFL, Newell Brands, PepsiCo/Gatorade, Prudential Financial, Publicis Groupe, Qualcomm, Stagwell, and Tapestry leverage Adobe AI-powered solutions like Firefly and GenStudio to accelerate campaign launches, engage audiences faster, and streamline creative workflows.
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