PROS Holdings, Inc., a leader in AI-powered SaaS pricing and selling solutions, has announced that its PROS Smart Price Optimization and Management platform is now accessible on SAP Store, the online marketplace for SAP and partner offerings. The solution seamlessly integrates with SAP S/4HANA Cloud and SAP Business Technology Platform, enabling companies to gain AI-driven pricing insights for real-time omnichannel commerce.

“Today’s businesses need to respond to market changes in real time while delivering optimized, profitable offers,” said Dan Sincavage, SVP, Global Alliances, PROS. “By integrating with SAP, we are transforming pricing into a connected, intelligent capability within the SAP ecosystem empowering companies to act on real-time insights, respond dynamically to market shifts and turn every transaction into a growth opportunity.”

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As B2B digital commerce continues to accelerate, pricing has shifted from a back-office task to a strategic lever for growth. Many enterprises, however, still face challenges such as fragmented pricing data, inconsistent strategies across channels, and limited performance visibility. To remain competitive, businesses require intelligent, scalable technology that unifies pricing and selling, adapts dynamically, and provides actionable insights. PROS Smart Price Optimization and Management addresses these needs by helping organizations convert pricing into a source of agility, profitability, and customer loyalty.

The platform offers several key capabilities, including:

  • AI-driven price optimization that adjusts to market fluctuations and buying trends in real time.
  • Centralized pricing governance with unified price lists, automated workflows, and approval processes that connect pricing with selling for omnichannel performance.
  • Dynamic price strategy management featuring simulation tools to refine pricing models.
  • Advanced analytics dashboards providing visibility into margins, revenue, and pricing trends.
  • Global scalability with real-time currency and unit-of-measure conversions for enterprise deployments.
  • Seamless SAP S/4HANA interoperability to orchestrate pricing strategy and execution across all sales channels.

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SAP Store, offers a connected digital experience for finding, trying, purchasing, and renewing over 2,300 SAP and SAP-validated partner solutions. Notably, SAP also contributes to sustainability by planting a tree for every purchase made through the platform.

PROS participates in the SAP PartnerEdge program, which equips partners with the tools, support, and benefits needed to quickly and cost-effectively build high-quality, disruptive applications tailored to specific business needs.

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