A growing wave of enterprises in Brazil is turning to Google Cloud to unlock the platform’s advanced AI, data analytics, and security capabilities, reveals a new research report released by Information Services Group (ISG), a global AI-focused technology research and advisory firm.
According to the 2025 ISG Provider Lens Google Cloud Partner Ecosystem report for Brazil, the country’s Google Cloud landscape is becoming more sophisticated and comprehensive. Local and global providers are capitalizing on Google Cloud’s intuitive tools, delivering tailored solutions for AI-driven, collaborative organizations. As a result, Google Cloud is steadily gaining market share in Brazil’s fast-growing cloud sector.
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Enterprises are increasingly shifting to cloud infrastructure to achieve greater efficiency, flexibility, and agility as part of their broader digital transformation strategies. Many service providers have either launched operations in Brazil or strengthened their partnerships with Google Cloud and Google Workspace to meet rising demand.
ISG notes that Google Cloud is helping Brazilian companies harness generative AI for a variety of use cases, including personalized customer service, streamlined knowledge management, and rapid analysis of unstructured data. Providers are leveraging tools like Vertex AI to help businesses scale AI adoption, while offering consultative support to reduce skepticism and ensure smooth implementation.
Organizations with robust data strategies and modernized databases see the greatest benefits from GenAI. Providers are playing a key role in guiding enterprises away from siloed, outdated systems and enabling advanced data management, analytics, and security through tools such as BigQuery, Vertex AI, and Dataflow.
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Google Cloud is also making inroads in Brazil’s public sector, empowering federal agencies, judicial bodies, and city governments to digitize services, improve operational efficiency, and enhance decision-making with advanced analytics.
In addition, forward-thinking companies are using CloudOps and FinOps practices to optimize cloud performance and costs. Providers are delivering these capabilities through Google Anthos, boosting scalability, security, and resilience.
The report also highlights rising adoption of Google Agentspace for AI agent development and increased demand for Google Workspace to support real-time collaboration. ISG’s evaluation covered 31 providers across five key service quadrants, recognizing leaders such as Accenture, IPNET by Vivo, and Sauter, as well as rising stars like Kyndryl and BRQ.
With Brazil’s cloud market accelerating, Google Cloud ecosystem partners are positioning themselves as trusted allies for enterprises navigating AI adoption and digital modernization.
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