Information Services Group (ISG), a global leader in technology research and advisory with a sharp focus on AI, has launched a new research initiative aimed at exploring the latest advancements shaping the industry. This in-depth study explores how service providers in the telecom and media industries are implementing artificial intelligence, automation, and flexible system architectures to support rapidly changing customer needs.
As digital transformation reshapes the landscape, telecom, media, and entertainment companies are increasingly embracing personalization and immersive experiences. They are using data-driven strategies powered by real-time analytics, AI, and cloud technology to drive stronger engagement and boost customer satisfaction.
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To deliver actionable insights, ISG plans to release the findings through a comprehensive series of ISG Provider Lens reports titled Telecom, Media and Entertainment Industry Services and Solutions. These reports are scheduled for publication in December 2025 and will examine the performance of service providers across several strategic areas.
More specifically, the research will evaluate vendors offering services such as IT modernization, integrated platforms, edge connectivity, and supply chain management. The goal is to help enterprises assess potential partners and optimize their existing technology engagements. ISG advisors will also leverage these insights to guide their clients in selecting the most suitable vendors for their specific needs.
Iain Fisher, Director at ISG, notes, “Telecom, media, and entertainment companies are quickly moving toward data-driven personalization and more immersive user experiences. Technologies like AI, cloud computing, and real-time analytics are central to this evolution.”
To compile this detailed analysis, ISG has distributed surveys to over 200 global service providers. The research team, collaborating with ISG advisors, will assess these vendors across six strategic service areas including:
- Strategy and Enablement Services
- Telecom Managed and Next-Gen IT Services
- Integrated OSS/BSS/CX Platform Solutions
- Connectivity Hardware and Industrial Edge Solutions
- Media & Entertainment IT Services
- Content Supply Chain Management Solutions
Moreover, the reports will feature enhanced customer experience (CX) data derived from real client feedback. Enterprises are encouraged to participate in the accompanying CX survey to share their experiences and receive a complimentary copy of the report.
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FAQs
1. How is AI transforming the telecom industry?
AI is transforming the telecom industry by enhancing network optimization, streamlining customer service through automation, and enabling predictive maintenance to reduce downtime and improve efficiency. These innovations help providers offer seamless experiences while reducing operational costs.
2. What are the benefits of AI in the media industry?
AI in media enhances content personalization, automates video editing, streamlines content delivery, and improves audience analytics. These capabilities allow media companies to produce and distribute content more efficiently and effectively.
3. Why is real-time data important in telecom and media services?
Real-time data enables instant decision-making, targeted personalization, and faster response to network or content delivery issues. It supports better customer experiences and drives higher user engagement in both telecom and media sectors.
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