Zilliant, a leader in pricing lifecycle management, has introduced Agentic AI capabilities alongside the pricing industry’s first Model Context Protocol (MCP) Server, making intelligent pricing both accessible and affordable for organizations of any size. By automating complex tasks and embedding intelligence directly into existing workflows, Zilliant’s new AI agents allow businesses to move beyond spreadsheets, costly external consultants, and guesswork, achieving immediate, measurable results.
The company unveiled these innovations at its annual MindShare Europe 2025 conference, highlighting that while economic volatility has increased pricing anxiety across industries, many organizations still rely on Excel for pricing decisions often because they perceive advanced pricing solutions as too expensive or complex to implement.
AI Authority Trend: Glue Raises $20 Million Series A to Transform Team Collaboration with Agentic AI
Zilliant’s AI agents eliminate common barriers by automating sophisticated pricing tasks and providing clear, step-by-step guidance that anyone can follow. Seamlessly integrating into existing workflows, they add intelligence gradually, ensuring a smooth transition from manual processes while delivering instant value.
“Pricing anxiety has reached a tipping point,” said Pascal Yammine, Zilliant’s CEO. “Economic uncertainty has made every pricing decision critical, yet most organizations are still managing this complexity with spreadsheets and gut instinct. AI has the power to change this and every company, regardless of size or sophistication, should be able to harness that advantage. Our agents deliver enterprise-level pricing intelligence in a way that’s approachable and affordable, giving any organization the tools to make faster, more confident decisions that protect margins and unlock growth.”
Three AI Agents Address Common Pricing Challenges
Zilliant’s agents target key pain points that drain organizational resources:
- Streamlining approvals: The Approvals Agent removes bottlenecks, guiding users toward changes that align with company strategy, providing clear context, and speeding up the approval process.
- Updating sales agreements: The Sales Agreement Agent identifies agreements that are outdated, suggests revisions based on pricing changes, and offers sales teams clear positioning guidance, simplifying a traditionally complex process.
- Surfacing actionable insights: The Insights Agent highlights critical data insights, such as margin issues or demand shifts, eliminating the need for teams to comb through spreadsheets manually.
AI Authority Trend: ScienceLogic Expands AI Platform with Skylar to Boost Innovation and Agentic AI
Industry-First MCP Server Enhances Enterprise AI Integration
Additionally, Zilliant introduces the pricing industry’s first MCP Server, enabling organizations to integrate pricing intelligence into their existing AI ecosystems without requiring specialized implementation. This breakthrough allows enterprises to leverage Zilliant’s AI within business applications, custom AI assistants, or emerging AI platforms, lowering adoption costs and accelerating time to value.
“Great AI experiences fit seamlessly into the way people already work. That’s why we built flexible, powerful agents,” said Kylie Fuentes, Zilliant’s chief product & marketing officer. “They adapt to the unique logic, data and workflows of each business while the MCP Server ensures they operate with full context rules, history and processes ultimately helping our customers respond at the speed of market.”
By making advanced pricing solutions intuitive, adaptive, and easy to implement, Zilliant transforms pricing from a source of anxiety into a strategic advantage, enabling organizations to act faster, protect margins, and unlock growth potential.
AI Authority Trend: Telmai Empowers Enterprises with Agentic AI-Ready Data for Autonomous Workflows
To share your insights, please write to us at sudipto@intentamplify.com
