Travelers eager to explore China beyond traditional tourist routes can now plan their adventures with WildConcierge, a cutting-edge AI travel assistant developed by WildChina. In a first for the travel industry, WildChina has become the first tour operator and destination management company (DMC) to integrate GuideGeek’s artificial intelligence technology from the Matador Network.
Renowned for crafting bespoke and immersive journeys, WildChina focuses on creating authentic connections between travelers and local communities. With the introduction of WildConcierge, the company now enables travelers to gather inspiration, plan itineraries, and get logistical support before working directly with WildChina’s expert human planners.
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Powered by GuideGeek’s award-winning AI, WildConcierge delivers personalized, real-time responses in more than 50 languages. The platform draws from WildChina’s vast travel database and leverages over 1,000 data integrations to provide up-to-date travel insights.
Accessing WildConcierge is simple visitors can go to wildchina.com and click the chat icon at the bottom-right corner. From there, users can start with suggested prompts or ask any question related to traveling in China.
“At WildChina, we have a lot of information stemming from our team’s expertise in China travel,” said Kendra Tombolato, Managing Director of Marketing at WildChina. “Now, by partnering with GuideGeek’s AI, we can share that information with travelers in an efficient and personalized way, allowing them to find the answers and inspiration they need, in real time, before then connecting with one of our China-based travel experts to continue the planning.”
To enhance the user experience, WildChina collaborated with GuideGeek to design a custom AI chat flow that mirrors the initial consultation process travelers would typically experience via email or phone. “These are things that people don’t often think to include in their first outreach, but are key pieces of information that our team needs in order to customize to the WildChina level,” Tombolato added. “Now, we are able to gather all this information in an AI chat with the user, saving our customer service team time and allowing us to send our travelers a highly customized, human-made proposal without delay.”
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Adding to this, Olivia Zhao, Customer Experience Marketing Specialist at WildChina, explained, “What’s most useful about this tool is that it takes over many repetitive manual tasks, saving time for both our team and our travelers. For example, we’ve been getting a lot of questions about visas following China’s newly introduced transit visa and visa-free policies… As far as we know, WildConcierge is the only AI that can provide information on visas for a China trip.”
While many destination marketing organizations such as those representing New Zealand, New York City, and Greece have adopted custom AI travel tools with GuideGeek, WildChina stands out as the first DMC to embrace this innovation.
“WildChina is always a top-rated DMC and has been creating truly memorable and meaningful experiences in China for almost two decades,” said Ross Borden, CEO of Matador Network and GuideGeek. “Just like the responses from WildConcierge, the experiences WildChina provides are extremely customized and tailored to the interests and preferences of each traveler.”
With WildConcierge, WildChina takes another major step toward merging AI innovation with human expertise, empowering travelers to experience China in a more personalized, informed, and effortless way.
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