TWG AI, the advanced intelligence arm of TWG Global, has officially announced a major multi-year agreement with the Cadillac Formula 1 Team. Through this partnership, TWG AI will serve as the team’s primary and exclusive AI partner, playing a foundational role as Cadillac prepares for its highly anticipated debut in the 2026 FIA Formula 1 World Championship.
As Formula 1 continues to evolve into one of the most data-driven and technologically demanding sports in the world, this collaboration highlights how cutting-edge artificial intelligence is becoming essential for competitive success. TWG AI’s enterprise-grade intelligence systems are designed to align workforce performance, data insights, and real-time decision-making into one adaptive engine. Therefore, this partnership positions Cadillac to enter the grid with a future-ready approach from the very beginning.
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Notably, the Cadillac Formula 1 Team is the first new team to join the F1 grid in more than a decade. This rare opportunity allows TWG AI to embed transformative intelligence into the foundation of a brand-new motorsport organization.
“We’re proud to welcome TWG AI as our first primary partner,” said Dan Towriss, CEO of Cadillac Formula 1 Team Holdings LLC. “From day one, we’ve set out to build a team designed for the future of the sport, combining engineering excellence with intelligent systems and long-term thinking. TWG AI shares that approach, and their technology will be embedded in how we operate day to day, helping us make faster, smarter decisions, extract performance at every level, and set a new benchmark for how a modern Formula 1 team is built.”
Furthermore, this partnership reflects a shared commitment to precision, innovation, and speed qualities that define both elite motorsport and advanced enterprise AI. TWG AI believes that AI, when engineered correctly, can amplify performance not only on the track but also across industries.
“This partnership reflects our conviction that AI, when engineered correctly, becomes a performance multiplier – in sports and in business,” said Drew Cukor, President of TWG AI. “The work that TWG AI is doing with the Cadillac Formula 1 Team translates directly to broader enterprise environments where leaders face similar demands – fast decisions, the need for quick, accurate information, and high stakes.”
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In addition, building an F1 team from scratch offers the ability to avoid outdated systems and create a strong technological foundation from the outset.
“Starting a Formula 1 team from scratch creates a rare opportunity to be intentional,” said Graeme Lowdon, Team Principal, Cadillac Formula 1 Team. “Rather than inheriting legacy systems, we can design the right foundations from the outset. TWG AI’s approach aligns with that philosophy – building deliberately, testing rigorously, and planning for long-term performance.”
Looking ahead, TWG AI also plans to expand the impact of this collaboration beyond racing. The company will host a thought leadership series during key Formula 1 races, bringing together industry leaders to explore how unified intelligence can unlock new economic opportunities and reshape business performance.
Overall, this strategic alliance marks a significant step forward in intelligence-led transformation, setting a new benchmark for how AI can power the future of Formula 1 and enterprise innovation alike.
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