What If Technology Could Understand You? Let’s face it – we’ve all yelled “agent” at a chatbot at least once. You needed help. You got a script. And after five tries, you finally reached someone who could fix it. That disconnects the gap between automation and real understanding is exactly what TP’s new AI Think Tank wants to close. They’re not building just another smart system. They’re building something better: customer experiences that feel human again, even when they’re powered by machines.

Why This Matters Right Now

Today’s customer service is fast. But it’s often cold.

We have bots that can answer questions, sure. But do they know when you’re frustrated? Can they sense confusion? Can they switch tone if you’re upset?

Not yet.

That’s where TP comes in. With their new Think Tank, they’re asking a bold question: What if AI could do more than talk? What if it could listen?

Their answer: bring together brilliant minds in tech, design, and emotional intelligence and teach AI how to care.

Who’s Behind It?

This isn’t a marketing move. It’s a global initiative backed by people who’ve spent their lives studying how humans and machines connect.

Here’s who’s leading the charge:

  • Prof. Daniel Sýkora – expert in visual computing and digital animation
  • Prof. Eitan Grinspun – known for helping machines “see” more like we do
  • Prof. Haiyi Zhu – designs AI systems that respect human values
  • Joshua Freedman – one of the world’s top voices on emotional intelligence
  • Prof. Xiaoming Liu – a leader in computer vision and real-time facial recognition

Together, they’re not just making AI smarter. They’re making it more sensitive, more aware, and more… human.

The Vision: AI That Doesn’t Just Work – It Understands

Here’s the idea:

  • Let AI handle the tasks it’s good at, like routing, data, and simple answers
  • Let humans focus on what we do best – empathy, nuance, connection
  • And let both work together, seamlessly

Imagine calling customer service, and the system already knows your tone sounds different today. Maybe you’re stressed. Maybe you’re not sure what you need.

What if the AI didn’t just give you options… but paused, adjusted, and responded like a person would?

That’s not science fiction. That’s the kind of future TP’s Think Tank is working on.

“Technology should amplify our humanity, not replace it,” says Joshua Freedman.
“We’re not building cold, efficient systems. We’re building meaningful ones.”

What Will the Think Tank Do?

This isn’t some behind-the-scenes research lab. The Think Tank is hands-on and already in motion.

They’ll be:

  • Publishing insights on how to build emotionally aware AI
  • Creating case studies that show the real ROI of empathy
  • Hosting events, talks, and panels to share what they’re learning
  • Helping brands reimagine their entire customer journey – with people in mind

If you care about customer loyalty, experience, or brand trust… this is work worth following.

Why Should You Care?

Because your customers do.

People don’t just want quick answers anymore. They want to feel understood. Heard. Valued.

And here’s the truth: the brands that get this right? They win.

When you treat someone like a person, not a ticket, they remember. And they come back.

That’s not just good service. That’s smart business.

The Bigger Picture

Let’s zoom out.

What TP is doing isn’t just about chatbots or call centers. It’s about reshaping the way we use technology in our lives – to bring people closer, not push them away.

They’re building a world where:

  • Conversations feel natural
  • Help comes before frustration
  • And AI knows when to stop talking and just listen

In a world full of tech that often forgets the “human,” this feels like a step in the right direction.

Final Word: The Future of CX Isn’t Just AI – It’s Human AI

What TP is building with this Think Tank is simple and powerful:

AI that doesn’t just respond. It relates.

That means better support. Better experiences. And better outcomes for businesses and people.

Because at the end of the day, no matter how advanced the technology gets, what we all want is the same:

To be heard. To be helped. To be human.

And if AI can learn that? We’re all better for it.

FAQs

1. What is TP’s AI Think Tank?
 It’s a global initiative by TP that brings together AI scientists and emotional intelligence experts to design more human-like customer experiences.

2. Why mix emotional intelligence with AI?
 Because real communication isn’t just about facts – it’s about feelings. Adding EQ helps AI better understand tone, emotion, and context.

3. Who’s involved in the Think Tank?
 Experts from top universities like Carnegie Mellon, Michigan State, and leading voices in emotional intelligence, like Joshua Freedman.

4. What will the Think Tank create?
 Real-world strategies, case studies, frameworks, and tools that help businesses build smarter, more empathetic customer support systems.

5. How can businesses use this?
 By applying the Think Tank’s insights, brands can offer faster service and deeper customer relationships, creating loyalty that lasts.

To share your insights, please write to us at sudipto@intentamplify.com