At Mobile World Congress (MWC) 2026, Tencent Cloud, the cloud computing division of global technology company Tencent, announced a strategic partnership with Maxon, a renowned provider of professional software for 3D design, motion graphics, and visual effects. Through this collaboration, both companies aim to introduce powerful generative AI capabilities that enhance the creative process while ensuring artists remain in full control of their work.
Maxon, originally founded in Germany, has built a strong reputation for developing powerful yet accessible creative tools used by artists, designers, and studios worldwide. Now, by partnering with Tencent Cloud, the company is taking a major step toward integrating advanced artificial intelligence directly into its flagship 3D software ecosystem. Specifically, Maxon plans to integrate Tencent HY 3D Global into its Oscar-winning Cinema 4D platform, which runs on both iPad and desktop environments. As a result, millions of creators around the globe will soon gain access to scalable generative AI tools within their everyday workflows.
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Tencent HY 3D Global, powered by Tencent’s proprietary generative AI model, provides API-based services that support high-quality 3D model generation and processing. By embedding this technology into Cinema 4D, the software will gain new AI-driven capabilities designed to accelerate production speed, improve reliability, and expand creative flexibility. Cinema 4D is already widely recognized as a leading platform for 3D animation, modeling, simulation, and rendering. With this integration, the platform will further strengthen its position by enabling creators to streamline complex tasks and experiment with new design possibilities. The companies expect the new AI-powered feature to become available by late 2026.
Importantly, this partnership arrives at a time when many artists and creators are raising concerns about the growing influence of artificial intelligence in creative industries. Critics often worry that AI tools could potentially replace human creativity, threaten jobs, or rely on training models that lack transparent ethical standards. However, Tencent Cloud and Maxon are actively addressing these concerns by adopting a creator-first philosophy. Their goal is to ensure that generative AI acts as a supportive assistant rather than a replacement for human talent.
During MWC 2026, Tencent Cloud showcased the first recorded demonstration of the integration. The demonstration highlighted a workflow where creators remain at the center of the creative process. In this scenario, generative AI simply assists artists by improving efficiency and unlocking new creative possibilities while preserving human decision-making and artistic direction.
Moreover, this initiative builds upon the long-standing relationship between Tencent and Maxon. Together, the companies aim to explore responsible ways to integrate generative AI into professional creative workflows. Their collaboration reflects a shared commitment to innovation and a broader effort to shape the future of modern 3D design tools.
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Fred Sun, General Manager of Europe, Tencent Cloud International, said, “We are proud to partner with Maxon to bring Tencent HY 3D technology into Cinema 4D. This collaboration underscores our leadership in scalable AI solutions and highlights our commitment to empowering creators with tools that enhance productivity while preserving artistic integrity. We are opening new opportunities across 3D design, character creation, and immersive experiences, demonstrating how innovation can responsibly support the creative community.”
David McGavran, CEO of Maxon, said, “This partnership reflects our core values of delighting customers, empowering the artistic community, and fostering curiosity and exploration. That is why we are approaching generative AI thoughtfully. Our commitment remains unchanged: to build tools that amplify human creativity and strengthen the professional workflows our users rely on. By integrating Tencent’s HY 3D technology into Cinema 4D, we are providing a tool that streamlines tedious tasks and helps creators move more quickly from concept to execution, while the artist remains fully in control.”
Philip Losch, Chief Technology and AI Officer of Maxon, added, “Working closely with Tencent Cloud has given us the agility to experiment and iterate quickly. The collaboration unlocks new levels of scalability and reliability for creators. It ensures generative AI delivers high quality results that expand what artists can achieve, while maintaining the flexibility and precision they expect. This sets the stage for a new era of creative workflows.”
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