TECNO, a global AI-driven technology brand, has taken a significant leap in smartphone imaging by partnering with DXOMARK, the renowned imaging authority. Together, they unveiled the world’s first fully automated imaging laboratory in Chongqing, officially named The TECNO DXOMARK Joint Imaging Laboratory.

This landmark development introduces DXOMARK’s advanced Camera V6 automated lab solutions for the first time. By implementing these technologies, the lab establishes a new scientific benchmark for smartphone imaging. Moreover, it accelerates the global shift toward more inclusive, precise, and standardized camera technology powered by automation.

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DXOMARK CEO Frédéric Guichard emphasized the shared vision of both companies. He said, “The TECNO DXOMARK Joint Imaging Laboratory illustrates our shared ambition to lead the way for imaging innovation and smartphone performance reaching even greater heights. By combining our scientific expertise with advanced automated lab capabilities, we provide TECNO with a fully automated laboratory that delivers efficiency, precision, and comprehensive evaluations at the core of their development process.”

Adding to this, Fanyi Zhou, Head of Imaging Quality Lab, highlighted the transformation this facility brings to imaging evaluation. “As the world’s first fully automated lab implementing the Camera V6 standard, this partnership fundamentally transforms objective imaging evaluation. It dramatically accelerates our imaging innovation pipeline, enabling more authentic and inclusive experiences for global users,” Zhou stated.

Core Innovations Driving the Laboratory

The TECNO DXOMARK Joint Imaging Laboratory sets a new industry standard by integrating three technological breakthroughs: precision automation, inclusive imaging evaluation, and intelligent regional customization.

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The facility’s precision automation system leverages robotic arms with micron-level positioning accuracy, AI-controlled environmental simulations, and automated chart switching. This setup allows end-to-end testing workflows without human intervention from calibration to final reporting. By adopting DXOMARK’s Camera V6 lab objectives, the lab achieves unmatched levels of consistency, objectivity, and testing efficiency.

Furthermore, the lab pioneers inclusive imaging evaluation. With advanced 3D head models and calibrated 2D color charts, it represents the diversity of global skin tones. This ensures more authentic calibration of color science and texture reproduction, improving smartphone cameras for users of every complexion.

In addition, the facility provides intelligent regional customization. It tailors evaluation protocols to suit market-specific preferences for example, boosting exposure for African markets that favor brighter images, or optimizing night shot clarity for Southeast Asian users. This localized approach offers actionable insights for manufacturers, enabling them to fine-tune algorithms for regional needs.

Strategic Global Integration

On a strategic level, TECNO is embedding these lab capabilities into its long-term imaging innovation roadmap. This ensures continuous evolution of camera algorithms fueled by multi-skin-tone datasets and region-specific insights. With its “Stop At Nothing” ethos, TECNO aims to deliver universally inclusive imaging solutions that push the boundaries of smartphone photography and set new global standards.

By launching this world-first automated imaging lab, TECNO and DXOMARK are not only redefining smartphone imaging evaluation but also shaping the future of camera technology to be more inclusive, precise, and user-driven.

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