Super Hi-Fi, the leader in high-margin radio, announced that Southern Cross Austereo (SCA), the largest commercial radio broadcaster in Australia, has selected global music management platform Super Hi-Fi’s Program Director to enable a new digital first approach to curated music playlists on the LiSTNR platform.
SCA will leverage the entire suite of Super Hi-Fi technologies and tools in order to utilize a wide variety of digital music listening experiences on LiSTNR. Super Hi-Fi’s Program Director completely reimagines the workflow for curating, scheduling, and operating radio stations, enabling new listening experiences and improved commercialization.
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The Super Hi-Fi system is built directly on a platform of proprietary advanced Artificial Intelligence that has been trained on over 20 years of radio programming and production capabilities. This AI, woven deeply into the fabric of the Program Director’s service layer, provides entirely new opportunities to provide efficiency to the curation process and increase the overall quality of radio listening experiences by offering broader and more diverse playlists.
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“SCA remains future focussed and committed to delivering new capabilities that will lead to an enhanced audience experience,” said Chris Johnson, Executive Head of LiSTNR Product & Technology. “Super Hi-Fi’s new scalable approach delivers LiSTNR the technology and tools to bring an expansive range of music playlists to Australian audiences while driving engagement within the platform.”
“We are honored to work with SCA, one of the leading broadcasters in the world,” said Super Hi-Fi CEO Zack Zalon. “We’re so excited for how they’ll deliver amazing new audio experiences while upgrading their operations, a potent combination designed to drive growth and enhance the listener experience.”
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Source: prweb
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