Snap Inc. has joined forces with Perplexity to bring the power of artificial intelligence directly to Snapchat’s massive global audience. Through this strategic partnership, Snapchat’s nearly 1 billion monthly active users will soon have access to Perplexity’s AI-driven answer engine offering a smarter, more conversational way to ask questions, explore interests, and learn about the world without leaving the app.
Beginning in early 2026, Snapchatters around the world will find Perplexity integrated into the familiar Chat interface. This innovative update will allow users to ask questions and receive direct, easy-to-understand answers supported by credible and verifiable sources all while staying inside Snapchat.
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The collaboration highlights Snap’s expanding influence as a preferred partner for AI companies seeking to reach a highly engaged, mobile-first audience. With more than 943 million monthly active users and over 75% of 13–34-year-olds in more than 25 countries using Snapchat, Snap continues to prove its value as a privacy-focused platform connecting technology with real human interaction.
Under the terms of the agreement, Perplexity will pay Snap $400 million over one year, in a combination of cash and equity, as the integration rolls out globally. Snap expects this partnership to start contributing to its revenue in 2026, further strengthening its position in the rapidly evolving AI landscape.
“Perplexity’s mission is to support the world’s curiosity,” said Aravind Srinivas, CEO, Perplexity. “Millions of people connect and discover the world through Snapchat. By bringing Perplexity to Snapchat, we’re able to serve that curiosity directly where it occurs.”
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Evan Spiegel, CEO of Snap Inc., shared a similar vision, stating, “Our goal is to make AI more personal, social, and fun – woven into the fabric of your friendships, Snaps, and conversations. This partnership reflects our shared vision for the power of AI to enhance discovery and connection on Snapchat, and we look forward to collaborating with more innovative partners in the future.”
This integration marks a significant milestone in Snap’s mission to transform Snapchat into a creative and trusted hub for AI-powered experiences. While Snapchatters will continue to use the existing “My AI” chatbot, Perplexity will serve as a powerful answer engine that delivers real-time insights from credible sources. Moreover, user interactions with Perplexity will contribute to better personalization within Snapchat, enhancing the overall experience.
Ultimately, this partnership represents a new era for conversational AI on social platforms. By merging Snap’s vibrant community with Perplexity’s intelligent search capabilities, both companies aim to redefine how people discover, learn, and engage through chat making knowledge sharing more natural, interactive, and accessible than ever before.
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