Sinclair has taken a pioneering step by integrating artificial intelligence to deliver real-time, live language translation for local newscasts. This innovative feature allows viewers in Baltimore (WBFF), San Antonio (KABB), West Palm Beach (WPEC), and Las Vegas (KSNV) to access Spanish-language broadcasts instantly, making news more accessible than ever.

Enhancing News Accessibility with AI Translation

As the first broadcaster to implement AI-powered real-time translation, Sinclair is transforming the way non-English-speaking audiences consume news. This groundbreaking technology ensures viewers receive accurate, timely translations of crucial news, weather updates, and community reports.

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“At Sinclair, we are dedicated to using cutting-edge technology to enhance the accessibility of local journalism,” said Rob Weisbord, COO and President of Local Media. “With live AI translation in our newscasts, we are removing language barriers and enabling more viewers to connect with our trusted news coverage.”

Partnership with Deeptune for AI-Driven Innovation

To bring this vision to life, Sinclair has teamed up with Deeptune, a leader in generative AI language editing.

“We are thrilled to collaborate with Sinclair on this transformative implementation of real-time AI translation,” said Tim Lupo, Founder and CEO of Deeptune. “This partnership is a major step toward making critical news accessible to diverse communities and highlights how AI can be used responsibly for the public good.”

Viewers in participating markets can experience this cutting-edge service by tuning into their local Sinclair station’s YouTube channel:

  • Baltimore/WBFF
  • San Antonio/KABB
  • West Palm Beach/WPEC
  • Las Vegas/KSNV
  • Sinclair’s Commitment to Responsible AI Use

Sinclair has been at the forefront of generative AI integration since 2024. The company first utilized AI for language translation with “Petko Unfiltered”, a Tennis Channel series designed for international audiences. Additionally, Sinclair implemented AI-driven translation for severe weather updates during Hurricane Milton at WPEC.

To ensure ethical AI use, Sinclair actively participates in initiatives that promote content authenticity and combat misinformation. The company is a member of the Content Authenticity Initiative (CAI) and the Coalition for Content Provenance and Authenticity (C2PA). Moreover, Sinclair has established SAIF – Sinclair AI Forum, an internal workgroup focused on AI governance, compliance, and strategic innovation.

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FAQs

1. How does Sinclair’s AI-powered translation work?

Sinclair’s AI-driven translation uses advanced machine learning algorithms to convert live newscasts into Spanish in real time. This ensures accurate and seamless delivery of critical news to Spanish-speaking audiences.

2. Which Sinclair stations currently offer AI-translated newscasts?

The AI-powered live translation feature is currently available in Baltimore (WBFF), San Antonio (KABB), West Palm Beach (WPEC), and Las Vegas (KSNV), with plans for further expansion.

3. Why did Sinclair introduce AI translation for local newscasts?

Sinclair launched AI translation to make local journalism more inclusive, ensuring that language is not a barrier to receiving essential news updates and emergency alerts.

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