At the annual ServiceNow São Paulo Summit, ServiceNow, the leading AI platform for business transformation, joined forces with SENAI-SP, Latin America’s largest technical education institution, to introduce a statewide training and certification program. The initiative aims to prepare Brazilians with the critical skills required to excel in an AI-driven economy.
As part of ServiceNow University, the program will integrate localized Portuguese-language content, instructor-led courses, hands-on labs, and real-world case studies. Through this approach, students will acquire practical expertise in AI, digital workflow automation, and low-code/no-code development. In addition, the program offers certification pathways and job readiness support, ensuring that learning directly translates into meaningful employment opportunities.
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Federico Grosso, group vice president of Latin America at ServiceNow, emphasized the broader impact of this initiative. He stated, “This partnership is more than an educational initiative, it is a catalyst for Brazil’s digital future. By combining scale, technology, and employability, we’re training and preparing Brazilians to thrive in the rapidly evolving digital economy. These skills are critical to our growing ecosystem of customers and partners who rely on ServiceNow to drive innovation and productivity.”
Looking ahead to 2025, the program aims to equip hundreds of learners with valuable skills playing a meaningful part in ServiceNow University’s bold global goal of upskilling 3 million people by 2027. This initiative fits naturally with Brazil’s National Digital Transformation Strategy and reflects SENAI’s continued dedication to boosting industrial competitiveness through innovation and quality technical education.
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To maximize its impact, the program is fully localized with content tailored to Brazil’s job market. Serving over 1 million learners each year, SENAI-SP will use its deep roots in local communities to make sure opportunities reach as many people as possible. The focus will be on youth apprentices, jobseekers, and career-switchers, offering them new pathways into the digital economy. Building on a successful pilot with over 70% of participants earning certifications the initiative is already showing strong results in helping learners find jobs and is gaining momentum across SENAI-SP units.
Emerson Costa Santos, Director of the SENAI-SP Information Technology Unit, highlighted the value of the collaboration, saying, “Preparing professionals for the challenges of the digital economy requires foresight and strong industry ties. By integrating ServiceNow’s AI Platform into our training ecosystem, we are giving students a competitive edge aligned with Industry 4.0.”
Through this strategic partnership, ServiceNow and SENAI-SP are not only building a skilled workforce but also shaping Brazil’s future in the global digital economy.
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