Sensormatic Solutions, Johnson Controls’ premier global retail solutions portfolio, is helping retailers transform in-store operations by leveraging AI-powered sensors and cameras. Its innovative Store Guest Behaviors Analytics uses Re-Identification (Re-ID) technology within Orbit AI overhead people counters and Video AI cameras, offering retailers actionable insights through ShopperTrak Analytics. These insights enable faster decision-making and support strategies to enhance in-store sales performance.

“Brick-and-mortar retailers today have access to shopper data that rivals insights gathered by e-commerce channels data that drives retailers’ crucial business decisions,” said Tony D’Onofrio, president of Sensormatic Solutions. “The key is capturing and analyzing those in-store insights to streamline store operations and maximize profitability. The AI technologies powering Store Guest Behaviors Analytics not only gather but report on real-time activity to help retailers respond to dynamic store performance metrics while maintaining privacy and operational efficiency.”

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Sensormatic’s Orbit AI sensors and Video AI cameras exclude staff and non-shopper traffic from counts without using personally identifiable information. This ensures precise, trustworthy metrics that retailers can rely on to guide strategic decisions. Using these insights, retailers can:

  • Drive higher conversion rates by analyzing shopper journeys. Path-to-purchase analytics reveal how shoppers navigate stores, helping retailers optimize store layouts and product placement to boost sales.
  • Enhance merchandising impact with real-time layout insights. Zone preferences and dwell time data identify displays that attract attention and convert shoppers, enabling smarter merchandising strategies.
  • Improve operational efficiency with optimized staffing. Insights into peak shopping times and traffic patterns inform labor allocation, ensuring the right coverage at the right time, improving efficiency and shopper experiences.

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“We’ve taken our long-standing partnership with Sensormatic Solutions to the next level with the introduction of Orbit AI,” said Erika Long, director of operations at LIDS. “This new technology gives us a clearer picture of how shoppers move through our stores and helps us make smarter decisions to improve their experience. We’re excited to see how these insights will benefit both our business and our customers.”

By combining AI, advanced sensor technology, and actionable analytics, Sensormatic Solutions empowers retailers to respond in real time to in-store behavior, optimize operations, and ultimately drive profitability all while respecting shopper privacy. As physical stores continue to compete with digital channels, these AI-driven insights position retailers to make data-backed decisions that enhance customer experiences and elevate business performance.

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