Sendbird Inc., a leading AI communications platform trusted by the world’s biggest brands, has entered into a three-year strategic collaboration with Amazon Web Services (AWS). Through this partnership, Sendbird will expand its AI agent capabilities, accelerate joint go-to-market strategies, and strengthen technical integrations with AWS services  particularly Amazon Nova and Amazon Bedrock. As an AWS Marketplace launch partner for the new AI Agents and Tools category, Sendbird now offers its AI agent through the digital catalog, reinforcing its position as a global leader in agentic AI.

Industry forecasts highlight the urgency of this move. Gartner predicts that by 2029, agentic AI will autonomously resolve 80% of customer service issues. As brands face rising customer expectations for intelligent, instant support, Sendbird is already delivering, powering more than seven billion conversations every month. By working with AWS, the company aims to accelerate AI-driven automation, enabling businesses to personalize interactions, resolve queries faster, and maintain a human touch in digital communication.

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Sendbird’s impact spans multiple industries. In real estate, Peter Pan  South Korea’s top peer-to-peer property platform  improved marketplace safety for three million users with AI-powered chat moderation, cutting manual reviews by 80%. In the world of fintech, Maya — the Philippines’ biggest digital bank — cut its costs by 94% thanks to smarter, AI-powered messaging. In retail, Lotte Homeshopping automated 40% of customer inquiries, setting new standards for 24/7 support in Asia’s e-commerce sector.

Over the past 10 years, Sendbird has grown its APIs and in-app messaging tools to help power more than 4,000 apps around the world. This collaboration with AWS will further accelerate the development of agentic AI, empowering businesses to meet rapidly evolving consumer expectations while reducing operational costs.

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Key initiatives include:

  • Integrating Amazon Nova via Amazon Bedrock: Delivering advanced multimodal AI capabilities such as text, image, video, and speech generation for natural, intelligent dialogues.
  • Strategic Go-to-Market Expansion: Targeting verticals like travel, hospitality, retail, and on-demand services with enterprise-grade solutions for real-time engagement and high-volume communication.
  • Scaling via AWS Marketplace: Listing AI-powered customer service solutions for faster discovery, purchase, and deployment.

“Chris Casey, Director of Partnerships at AWS Asia Pacific & Japan, said, “Agentic AI is fundamentally reshaping customer service.” Sendbird CEO John S. Kim added, “By pairing our trusted communications platform with generative AI, we’re enabling brands to offer smarter, faster, and more personal support — at scale”

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