Company’s B Impact score climbed 19.9 points, while its 2024 initiatives cut carbon footprint 17.1%, shifted 23% of electricity to renewables, and deepened career-building programs for East African talent

Sama, the leader in purpose-built, responsible enterprise AI with agile data labeling for model training and performance evaluation, announced its successful recertification as a Certified B Corporation, marking a significant milestone in the company’s commitment to balancing profit with purpose. The recertification comes alongside the release of Sama’s 2024 Annual Impact Report, which details the company’s progress across key environmental, social, and governance (ESG) initiatives.

Sama received an overall B Impact score of 118.4 from B Corp, up from 98.5 at initial certification in 2020. The new score affirms Sama’s progress across governance, workforce development, community impact and environmental stewardship, exceeding the 80-point threshold required for B Corp status and more than doubling the median score of ordinary businesses.

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B Corp companies are pioneers in establishing a fair, inclusive and regenerative economy, measured according to stringent criteria by B Lab across operations, including governance, community involvement, environmental impact and more.

“We are thrilled to recertify as B Corp, which offers independent proof that responsible AI can, and must, deliver measurable benefits to both people and planet,” said Wendy Gonzalez, CEO of Sama. “Raising our score nearly 20 points reflects the thousands of decisions our teams made in recent years to embed ethics, transparency and sustainability deep into our business model.”

Sama’s recently published 2024 Impact Report details a year of accelerated stakeholder value that included:

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  • 17.1% reduction in absolute carbon emissions from the 2023 baseline, advancing the company’s Science Based Targets initiative (SBTi) validated targets.
  • 23% of global electricity sourced from renewables, supported by partnerships with San Francisco’s CleanSF program and Kenya’s Malindi Solar Farm.
  • New professional development and mentorship programs linking senior leaders with emerging talent in Kenya and Uganda, alongside the continuation of the Sama Scholarship Program for degree completion and launching key training programs to advance AI skills for digital workers.
  • A successful Give Work Challenge, which included issuing new grants to high-potential social enterprises in East Africa through the Leila Janah Foundation.

Sama was recently recognized as one of the top three Inspiring Workplaces in 2025 across the Middle East and Africa, one of only two tech companies and the sole data-annotation provider on the list. The company was also recognized by Newsweek on its Greatest Workplaces for Women and Greatest Workplaces for Inclusion & Diversity lists.

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