Salesforce and OpenAI announced an expanded strategic partnership designed to transform employee and consumer experiences through Salesforce’s Agentforce 360 platform and OpenAI’s frontier models. This collaboration allows companies to harness powerful AI directly within their workflows, enhancing productivity, analytics, and customer engagement.
Through this first-of-its-kind integration, businesses can now access Agentforce 360 directly in ChatGPT. Users can query sales records, analyze customer conversations, and build Tableau visualizations simply by typing a prompt. Additionally, companies can leverage OpenAI’s latest frontier models, including GPT-5, to develop AI agents and smart prompts within the Salesforce Platform. A new commerce experience also enables shared customers to sell to millions of potential U.S. users in ChatGPT while maintaining full control over processes, data, and customer relationships.
AI Authority Trend: Perficient Enhances Salesforce AI, Agentforce, and Data Capabilities by Acquiring Kelley Austin
“The SaaS landscape is evolving rapidly,” the companies noted. Dedicated point-and-click applications are now transitioning into multi-surface, agent-driven experiences. By combining Salesforce’s data-grounded enterprise workflows with OpenAI’s frontier AI across ChatGPT and Slack which together handle over 800 million weekly users and 5.2 billion weekly messages organizations can access enterprise-grade AI directly within their preferred digital environments.
“Our partnership with Salesforce is about making the tools people use every day work better together, so work feels more natural and connected. It’s an important step in how AI can improve daily workflows under our efforts together,” said Sam Altman, co-founder and CEO of OpenAI.
Marc Benioff, Chair and CEO of Salesforce, added, “As consumers, we already get instant recommendations or insights from ChatGPT. Now enterprises can deliver that same intelligence and immediacy. By uniting the world’s leading frontier AI with the world’s #1 AI CRM, we’re creating the trusted foundation for companies to become Agentic Enterprises.”
AI Authority Trend: Perficient and Salesforce Announce 360° Partnership to Empower Agentic Enterprises
The announcement highlights several integrations:
- Agentforce 360 Apps in ChatGPT: Enterprise intelligence, CRM data, and Tableau visualizations are now accessible directly in ChatGPT conversations.
- Instant Checkout and Agentforce Commerce: Merchants can reach millions of potential buyers while maintaining control over payments, fulfillment, and customer relationships.
- ChatGPT in Slack: Teams can surface insights, draft content, and summarize complex conversations in real time.
- Codex in Slack: Developers can tag Codex to write or edit code using natural language instructions, streamlining workflows.
- OpenAI in Agentforce 360 Platform: Salesforce integrates OpenAI’s reasoning, voice, and multimodal capabilities into Agentforce 360, empowering richer context and faster analysis for employees.
This partnership redefines the employee experience, making intelligent, data-driven work effortless within the flow of collaboration. It also enables businesses to capture consumer intent in real time through agentic commerce, turning curiosity into conversion seamlessly.
For example, a sportswear retailer can showcase its latest hiking boots in ChatGPT. Shoppers find products instantly and complete purchases via Instant Checkout, all while the retailer retains full control of the customer relationship.
AI Authority Trend: CrowdStrike and Salesforce Partner to Secure AI Agents and Apps
To share your insights, please write to us at sudipto@intentamplify.com
