AI-based travel solution company Riad Corporation (CEO Byung-joo Lee) has launched its hotel reservation AI solution RIA 1.0 globally.

Riad Corporation (hereinafter referred to as Riad) participated in ITB Berlin 2025, one of the world’s largest travel trade shows, from March 4 to 16, and debuted Riad 1.0, making a full-fledged foray into the global market. In particular, over 300 industry professionals visited Riad’s booth during the event, securing over 150 corporate clients and showing great interest in Riad’s technological prowess.

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Lea 1.0 is a platform that automates complex group hotel reservation requests for travel agencies and corporate customers using AI. Lea 1.0 not only handles direct reservations for small groups, but also handles customized group requests through AI, and the entire process is completely automated without human intervention. Above all, it is characterized by the fact that large-scale multi-hotel quotes and reservations can be completed in just a few minutes, drastically shortening the process that previously took several days.

At ITB Berlin, Ria presented a live demo of the Ria AI engine handling a real-time mass booking scenario. Attendees were impressed by the intuitive interface, seamless integration, and the AI’s ability to respond in real time to diverse customer needs, such as corporate events, MICE bookings, and incentive groups.

Riad’s successful debut at ITB Berlin demonstrates the rapidly growing interest and demand for AI-based solutions in the travel industry. With group travel operations becoming increasingly complex, Riad 1.0 is expected to lead the market with its overwhelming speed, accuracy, and automation.

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Meanwhile, Riad plans to launch an AI-based group flight booking service within this year. This will allow Riad to evolve into a comprehensive travel platform that encompasses both hotels and flights. Riad has secured more than 800 corporate customers in the Southeast Asian market and is growing rapidly, aiming to secure more than 2,000 customers by the end of this year.

Lee Byung-joo, CEO of Riad Corporation, said, “It was very meaningful to introduce our platform at ITB Berlin, the global hospitality arena, and to receive such a great response.” He added, “We will continue to focus on research and development to provide innovative solutions, while also securing competitiveness in the global hospitality market.”

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Source – PR Newswire

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