Reputation, the global leader in reputation performance management, introduced a suite of new products and features, powered by its rebuilt AI-centric platform and unified intelligence hub. In an era where consumers often feel unheard and AI search engines amplify their voices across vast digital spaces, businesses require actionable reputation intelligence to respond swiftly. Reputation’s latest offerings Competitive Insights, Voice of Brand, AI Reputation Manager, and ReputationIQ address these challenges, equipping organizations with the insights necessary to make strategic decisions with confidence.
“Every customer voice holds valuable insight,” said Reputation CEO Joe Burton. “The products we are launching today are made possible by our built-for-AI platform. By fundamentally rebuilding our platform with AI at the center, we are empowering businesses to truly hear and understand their consumers like never before. This enables more intelligent, human-centric responses and ultimately, fosters the kind of experiences that turn satisfied customers into loyal advocates and drive sustained success.”
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Competitive Insights: Smarter Market Intelligence at Scale
As part of its AI-driven strategy, Reputation has reimagined Competitive Insights to deliver even greater value. The tool delivers industry-specific intelligence, tailored to Reputation’s core sectors, providing real-time, contextual insights within existing workflows. Beyond benchmarking, it highlights competitor strengths, identifies areas for improvement, and integrates location, brand, and industry intelligence to help businesses:
- Identify competitor advantages and weaknesses
- Compare performance across locations and brands
- Track shifts in customer expectations and sentiment
- Discover new growth opportunities
- Leverage feedback trends to inform operations and product improvements
These insights can be summarized in executive-ready reports, linking competitive dynamics to strategy, product development, and market share growth. The platform is already helping hospitals, urgent care centers, automotive dealers, dealer groups, and OEMs and soon it will expand to support real estate, food & beverage, and senior housing.
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Voice of Brand: Aligning Public Perception with Your Brand
Voice of Brand helps businesses maintain consistent, authentic messaging across consumer touchpoints. Brands can define their tone of voice, automatically score content for alignment, and implement automated governance to prevent risky or off-brand messaging. AI-powered guidance ensures compliant, on-brand content, while dashboards track alignment, helping teams maintain consistency and accountability.
AI Reputation Manager: Proactive AI Search Optimization
Launched in spring 2025, AI Reputation Manager lets brands understand how they appear across AI-driven search platforms like Google AI Overviews, ChatGPT, and Perplexity. Teams can detect misinformation, negative sentiment, or perception shifts in real time. Upcoming fall updates will expand monitoring to location listings on generative platforms, ensuring accuracy and preserving customer trust.
Reputation IQ: Conversational AI for Customer Insights
Launching this fall, Reputation IQ uses generative AI to turn customer feedback into actionable insights. Simply ask questions in plain English, and get clear, data-driven answers instantly. The tool synthesizes millions of comments to reveal patterns, themes, and root causes, enabling teams to make faster, smarter decisions.
With these innovations, Reputation empowers organizations to harness feedback, strengthen trust, and drive growth in the AI-driven digital landscape.
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