Repsly, Inc., a leading provider of retail execution software for the consumer packaged goods (CPG) industry, has joined forces with ParallelDots, Inc., a pioneer in AI-driven retail solutions, to integrate advanced image recognition technology into field operations. The strategic partnership aims to equip CPG manufacturer field representatives and Retail Service Providers with real-time, actionable insights, enhancing both efficiency and accuracy across retail execution processes. Notably, companies such as Novamex and Nutrabolt are already reaping the benefits of this collaboration.

Hagen Panton, Vice President of Retail Development and Sales Capability at long-time Repsly client Nutrabolt, remarked, “Remember when you first implemented Repsly and thought, ‘How did we operate without this amazing tool?’ Once we added AI capabilities, we had the same warm fuzzy feeling again.”

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By combining Repsly’s robust retail execution platform with ParallelDots’ cutting-edge image recognition capabilities, the partnership transforms how CPG teams audit retail shelves, ensure compliance, and drive sales at scale. Field teams can now capture shelf images using the Repsly mobile app and receive instant analysis on key retail KPIs, including on-shelf availability, pricing compliance, and inventory accuracy.

The integration of solutions like Repsly’s ShelfScan and ParallelDots’ ShelfWatch allows store visits to be completed up to 50% faster while maintaining 98% inventory accuracy. Consequently, field reps can allocate more time to value-added tasks such as additional store coverage and enhanced customer engagement ultimately driving higher sales in retail stores.

Additionally, AI-powered analysis enables teams to process thousands of images quickly, reducing audit time and human error. This results in measurable improvements, including a 10-15% increase in on-shelf availability and overall sales growth.

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Key Benefits for CPG Field Teams and Broker Agents:

  • Real-Time Insights: Shelf data is available within seconds, enabling immediate corrective actions.
  • Enhanced Productivity: Audit times are cut by up to 50%, allowing deeper customer engagement.
  • High Accuracy: AI-powered SKU and price recognition delivers over 95% accuracy, surpassing manual audits.
  • Scalability: The solution supports organizations of any size, from regional brands to global enterprises.
  • Cost Efficiency: Advanced algorithms reduce setup costs, making AI image recognition more accessible.

Matthew Brogie, CEO of Repsly, said, “Our partnership with ParallelDots marks a significant leap in our mission to empower field teams. By combining our best-in-class retail execution platform with ParallelDots’ AI-enabled image recognition solutions, we’re helping CPG customers win at the shelf more efficiently than anyone else.”

Angam Parashar, CEO of ParallelDots, added, “Our image recognition technology is at the forefront of innovation, helping global CPG leaders transform shelf execution into a science. Partnering with Repsly makes cutting-edge AI accessible to every field rep enabling faster audits, higher accuracy, and ultimately, more sales on the shelf.”

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