Product Genius AI unveiled its groundbreaking Large Interaction Models (LIMs) and their integration into e-commerce websites at Google’s Booth during the National Retail Federation 2026 (NRF 2026). During the event, the company presented results from controlled A/B tests that showed an impressive 36% average revenue increase compared to the brands’ existing websites. These tests involved millions of U.S. online shoppers and spanned 25 popular brands, including Betsey Johnson, a subsidiary of Steve Madden.

Building on $35 million in DARPA-funded research and development, Product Genius AI created LIMs to surpass the capabilities of conventional Large Language Models (LLMs). Unlike traditional models, LIMs learn continuously in minutes rather than months, allowing e-commerce platforms to optimize the shopping experience for each user in real time. By rapidly adapting to billions of shopper interactions, LIMs respond to changes in products, ads, and market trends, creating sustainable revenue growth. Importantly, this rapid adaptability enables AI to function effectively without relying on massive user data reserves, making it accessible for e-commerce businesses of any size.

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On websites powered by Product Genius AI, shoppers encounter a TikTok-like feed that delivers relevant, actionable product and brand information. The AI predicts shoppers’ preferences as they scroll and also allows users to directly input their interests, creating a highly personalized experience.

Jeff King, Founder of Club Furniture, shared his experience, stating, “Product Genius is truly revolutionary! We’ve been using this app for over six months and the results have been amazing. This app allows us to offer an ‘Amazon-level’ AI-driven shopping experience on a small business budget. Onboarding was simple and their ongoing support is great. Our time on site and add-to-carts are way up, as is our revenue.”

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Ben Vigoda, Founder and CEO of Product Genius AI, emphasized the broader impact: “E-commerce teams are constantly fire-fighting just to keep revenue up. Our AI delivers durable revenue lift, freeing teams to focus on building their brand. Advanced AI shouldn’t be limited to big tech. We’re proud to be partnering with Google Cloud and the Shopify App Store to bring this technology to entrepreneurial brands of all sizes.”

By introducing LIM-powered AI shopping experiences, Product Genius AI is transforming how brands engage with customers, drive conversions, and scale revenue demonstrating that advanced AI can now benefit businesses beyond the tech giants.

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