Pingo Doce is redefining merchandising in the retail sector by replacing static reports with real-time, prescriptive insights that enhance execution and strengthen supplier collaboration. As part of Jerónimo Martins, one of Europe’s largest food retailers operating over 5,700 stores across Portugal, Poland, and Colombia, Pingo Doce is leading a bold transformation in how retailers and suppliers work together.
By leveraging AI, Pingo Doce provides consumer packaged goods (CPG) partners with dynamic visibility, actionable intelligence, and next-best-action recommendations to drive joint growth. Unlike traditional dashboards or flat-file reports, suppliers now gain direct access to insights that they can act upon immediately. Consequently, CPG partners can run “what-if” scenarios, optimize promotions and assortments, and evaluate projected revenue impacts while collaborating in real time with Pingo Doce’s category teams.
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This transformation is powered by SymphonyAI’s CINDE Connected Retail platform, which integrates POS, assortment, and shelf data into a unified intelligent layer. As a result, the retailer has built a modern insights platform that delivers actionable recommendations at the store and SKU level, enabling both internal teams and CPG partners to make faster, more informed decisions.
“We’re not just improving how we operate we’re transforming how we collaborate,” said Francisco Soure, Executive Director of Digital & Innovation at Pingo Doce. “SymphonyAI gives our teams and our suppliers a shared view of what’s happening, and the AI-driven actions to make better decisions together faster.”
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This initiative represents the most significant modernization of Pingo Doce’s merchandising and CPG collaboration to date. By embedding AI and increasing interactivity within its insights-as-a-service model, the retailer accelerates decision-making precision and fosters closer alignment with partners. CINDE allows executives to bypass analytics bottlenecks using natural-language queries and instant answers. Moreover, category teams receive clear, actionable recommendations for adjusting promotions and assortments, while CPG partners can, for the first time, explore real-time store-level performance.
“Pingo Doce isn’t just adopting AI they’re wielding it as competitive leverage,” said Manish Choudhary, President, SymphonyAI Retail-CPG. “They’re showing what bold retail innovation looks like: real-time insights, shared intelligence, and faster action across every link in the value chain.”
By combining AI-driven insights with collaborative execution, Pingo Doce is setting a new benchmark for retail innovation, ensuring that both the retailer and its suppliers can act quickly, decisively, and in sync to drive growth.
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