Picsart, a globally recognized AI-powered design platform with more than 130 million monthly active users, has unveiled AI Playground, a new all-in-one AI generation hub designed to simplify the creative workflow for modern creators. With access to more than 90 AI models from 24 different providers, the feature aims to remove the hassle of juggling multiple subscriptions while enabling users to generate images, videos, and audio seamlessly within the Picsart ecosystem.

As the demand for advanced AI creative tools continues to grow, creators often find themselves managing several separate platforms. Typically, accessing leading AI models requires multiple subscriptions, which not only increases costs but also disrupts workflow. In fact, mid-tier subscription plans from 11 major AI providers can collectively exceed $3,300 annually, while many of those services remain unused between projects. Recognizing this challenge, Picsart developed AI Playground to consolidate these capabilities into a single interface with a pay-per-generation credit system and transparent pricing.

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Through this unified platform, creators can now access cutting-edge models such as Google VEO 3.1, OpenAI Sora 2, Runway Gen4.5, Kling 3.0, and ElevenLabs, among many others, all through a single prompt bar. Instead of maintaining numerous accounts and subscriptions, users can simply generate content and pay credits only for what they create.

Hovhannes Avoyan, Founder and CEO of Picsart, said: “AI Playground has been built with our millions of customers in mind, consolidating cutting-edge models into Picsart, so people can focus on creating, not managing tools.”

Furthermore, AI Playground integrates directly into the Picsart platform, ensuring that all generated assets open immediately in the editor for further customization. This streamlined workflow allows creators to quickly enhance their outputs without switching between tools. The system also includes an Auto Mode, which automatically selects the most suitable AI model based on the creator’s intent, eliminating the need for manual model selection.

Another standout feature is cross-provider video chaining, which enables creators to begin a video clip with one AI model and extend it using others. As a result, users can produce video sequences that last up to 148 seconds, combining the strengths of multiple AI technologies in a single project. Additionally, the side-by-side comparison tool allows creators to run the same prompt across multiple models simultaneously, making it easier to evaluate outputs instantly and choose the best result.

Hovhannes Avoyan, Founder and CEO of Picsart, said: “Our commitment is simple: give creators access to the best AI technology available, without barriers. No one should need ten logins and pay thousands of dollars in subscriptions to do their best work. AI Playground has been built with our millions of customers in mind, consolidating cutting-edge models into Picsart, so people can focus on creating, not managing tools.”

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To further streamline the experience, every generated asset automatically saves to Picsart Drive, complete with searchable filenames and full parameter metadata. In addition, the Brand Kit integration allows creators to incorporate brand assets directly into the generation process using reference images. Built-in post-processing features such as background removal, image upscaling, and video frame capture also eliminate the need for separate editing tools.

At launch, AI Playground offers an extensive lineup of video models including Google VEO 3.1, OpenAI Sora 2, Kling 3.0, Runway Gen4.5, and Luma Ray. It also supports image models like GPT Image, Flux Kontext, Ideogram, and Recraft, along with audio generation tools such as ElevenLabs. Importantly, Picsart plans to update the hub weekly with the newest AI models, ensuring that creators always have access to the latest advancements in AI creativity.

This launch arrives shortly after Picsart achieved a major milestone of 2.5 billion lifetime downloads. Moreover, the company has recently introduced several new products, including Persona, Aura, and Flow, further strengthening its position as a leading platform for AI-powered creativity.

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