Owl Labs, a pioneer in 360-degree AI-powered video conferencing and hybrid collaboration technology, has partnered with global tech leader Lenovo to introduce Lenovo-powered 360° Microsoft Teams Rooms (MTR-W) solutions. This collaboration integrates Owl Labs’ award-winning Meeting Owl 3 and 4+ used by nearly 250,000 organizations worldwide with Lenovo’s ThinkSmart Core and Tiny Kit, delivering flexible, cost-effective full-room solutions for both SMBs and enterprise customers.
According to Frost & Sullivan’s Video Conferencing Devices Market Report (March 2025), the global room video devices market is expected to reach $7.8 billion by 2029. This growth signals significant opportunities for the adoption and innovation of hybrid collaboration technologies. Owl Labs is the first and only standalone 360° device to launch with Lenovo’s Microsoft Teams Rooms solutions, positioning both companies at the forefront of this expanding market.
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Owl Labs’ Meeting Owl 4+ has recently earned Microsoft Teams certification, joining the Meeting Owl 3 and Owl Bar in meeting Microsoft’s stringent standards for seamless operation and integration. This joint solution offers Microsoft Teams-certified, modular setups suitable for a variety of users from SMBs upgrading from basic configurations to enterprises seeking scalable, user-friendly room systems. MTR-W devices, built on a secure and update-ready operating system, provide organizations with a future-proof foundation for long-term hybrid collaboration.
“Hybrid work demands technology that works for everyone, regardless of their location,” said Frank Weishaupt, CEO of Owl Labs. “Teaming up with Lenovo creates a new standard for seamless 360-degree collaboration for hybrid meetings. Owl Labs brings deep BYOD market penetration and proven software leadership in the video conferencing space capabilities that complement Lenovo’s offering. By combining our center-of-room innovation with Lenovo’s modular approach, we’re not just solving today’s setup challenges, we’re reimagining what inclusive hybrid meetings can be and bringing that capability to a larger audience.”
A recent Owl Labs survey revealed that 77% of workers lose time due to technical issues, with nearly one-third wasting more than ten minutes just setting up. The new offering addresses these challenges by combining a Meeting Owl 3 or 4+ for 360° in-room video and audio, a Lenovo ThinkSmart Core or Tiny Kit to run Teams Rooms, and a Lenovo Controller (IP or USB) for one-touch meeting control and room management. Together, these components transform existing BYOD setups into fully integrated Microsoft Teams Rooms with intuitive functionality.
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Today’s workspaces demand flexible hybrid solutions tailored to each organization’s needs. Owl Labs and Lenovo are redefining meeting environments of all sizes, enabling companies to customize setups from one-on-one huddles to large all-hands sessions. Their modular approach ensures spaces are purpose-built for real-world collaboration.
“Our collaboration with Owl Labs is pivotal in expanding Lenovo’s ThinkSmart portfolio,” said Marcus Kennedy, GM of Smart Collaboration at Lenovo. “By integrating Owl Labs’ innovative 360-degree center-of-room camera solutions, we can now deliver a truly differentiated AI-powered audio-visual experience. This complements our front-of-room bars, providing flexible, inclusive solutions for Microsoft Teams Rooms and meeting evolving customer needs.”
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