Oracle has earned recognition as a Leader in The Forrester Wave: Configure, Price, Quote (CPQ) Solutions, Q1 2025 report for its Oracle Fusion Cloud Configure, Price, Quote (CPQ) solution, part of Oracle Fusion Cloud Customer Experience (CX). The report evaluated 13 vendors and positioned Oracle Cloud CPQ among the top four Leaders, awarding Oracle the highest score in the Strategy category.

Oracle’s AI-Driven Strategy and Market Leadership

Forrester recognizes Oracle’s CPQ as “the driving force behind B2B buying and selling across all sales channels, industries, and business models.” The report also recognizes Oracle’s AI-first innovation strategy, noting its API-first, composable platform that supports key revenue transformation capabilities.

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“Providing a seamless and personalized buying experience remains a major challenge for businesses, as disconnected systems and data often hinder efficiency and sales performance,” said Kartik Raghavan, Senior Vice President of Oracle Cloud CPQ. ” Oracle Cloud CPQ makes sales smoother by streamlining the buying process, speeding up quote-to-cash, and helping businesses grow revenue faster. We believe Forrester’s recognition underscores our AI-first approach and our unwavering commitment to customer success.”

How Oracle Cloud CPQ Empowers Businesses

Organizations across industries trust Oracle Cloud CPQ to simplify complex sales cycles, optimize quote-to-cash processes, and boost revenue. With Oracle Cloud CPQ, businesses can:

  • Accelerate sales cycles: AI-powered guided selling, automated approvals, and intelligent pricing recommendations enable sales teams to generate accurate quotes quickly and close deals more efficiently.
  • Unify revenue processes: A connected architecture eliminates inefficiencies across revenue operations, ensuring seamless coordination between sales, pricing, inventory, and fulfillment.
  • Enhance decision-making: Embedded AI provides real-time insights, optimized deal structures, and revenue growth opportunities.

As part of Oracle Fusion Cloud Applications Suite, Oracle Cloud CX integrates cutting-edge AI technologies to help organizations create, manage, and nurture long-term customer relationships across marketing, sales, and service. Embedded AI acts as an advisor, providing valuable insights to enhance efficiency and customer experiences.

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Forrester does not endorse any company, product, or service included in its research publications and does not recommend selecting products based solely on the ratings in its reports. Opinions are based on the best available resources at the time and are subject to change.

FAQs

1. Why was Oracle Cloud CPQ recognized as a Leader in Forrester’s report?

Oracle Cloud CPQ earned leadership status due to its AI-first innovation strategy, seamless integration across B2B sales channels, and its ability to optimize revenue transformation processes.

2. How does Oracle Cloud CPQ improve sales performance?

Oracle Cloud CPQ accelerates sales by automating approvals, providing AI-powered guided selling, and delivering intelligent pricing recommendations, which help teams close deals faster and more accurately.

3. What industries benefit most from Oracle Cloud CPQ?

Oracle Cloud CPQ serves diverse industries, including manufacturing, technology, financial services, and healthcare, helping organizations streamline their sales operations and maximize revenue.

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