Optinova, a SaaS studio and AI integration partner, is quickly growing its footprint across Europe, Asia, and North America. By developing automation tools and digital products, the company actively empowers small and medium-sized enterprises (SMEs) worldwide to adopt intelligent technologies and scale more efficiently.

Optinova was founded by Stefan Coker (CEO), Nathan Foley (CGO), and Anass Hamdaoui (CSO), who bring together expertise in AI development, SaaS growth, Web3, and event operations. This unique blend of skills enables the company to maintain product discipline and operational efficiency while scaling rapidly in international markets.

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Portfolio Expansion

To stay ahead, Optinova is continuously developing a flexible suite of in-house products. Among its flagship offerings are:

  • Tapp – a deep linking tool that helps digital marketers increase mobile browser conversion rates.
  • DriveSmart – a gamified driver’s license exam preparation platform that focuses on user engagement and retention in EU markets.
  • Nutriquest – a nutrition tracking app that combines community support with fun, competitive features to keep users motivated.

Beyond its proprietary tools, the company also develops custom AI automation solutions for industries such as real estate, legal services, fitness, and e-commerce. These enterprise-grade products streamline workflows, enhance lead activation, and unlock new revenue channels for clients.

Operational Excellence

Unlike many startups that prioritize prototyping, Optinova places delivery at the core of its operating model. With a team of eight full-time developers and a decentralized go-to-market approach, the company weaves marketing directly into its product design. This ensures every tool is optimized for organic user acquisition and practical adoption.

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“We build tools for our own portfolio and apply the same systems for external partners,” said Stefan Coker, Spokesperson. “Our goal is scalable automation that delivers concrete business value.”

Strategic Growth

Optinova’s strategy centers on meeting market-specific regulations, building distributed teams, and driving results through performance-based metrics. By integrating marketing into the earliest stages of product development, the company positions itself for sustainable adoption instead of speculative growth.

Future Outlook

Looking ahead, Optinova aims to deepen its role as a trusted AI partner for SMEs, supporting their long-term growth. The company intends to expand its portfolio of vertical SaaS products and B2B automation services, with a special focus on European and Asian markets.

As it refines its operator model, Optinova continues to engage with industry stakeholders, creators, and communities to drive adoption and long-term value creation. This approach not only reinforces its global presence but also cements its reputation as a trusted partner for SMEs embracing AI-driven transformation.

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