Loyyal, a leading enterprise SaaS company known for pioneering AI and Web3-powered loyalty solutions, has officially introduced Perxi AI, the world’s first AI Agent of Loyalty. With this launch, Loyyal aims to make advanced customer retention tools accessible to small and medium-sized businesses (SMEs), allowing them to create and manage branded loyalty programs instantly through messaging platforms such as WhatsApp.
Traditionally, loyalty programs have been dominated by large corporations because SMEs often face major challenges such as high software costs, long-term commercial contracts, and the need for trained loyalty professionals. As a result, many small businesses have been unable to compete in the customer retention space. However, Perxi AI changes this dynamic by removing these barriers and offering a streamlined, cost-free solution.
AI Authority Trend: Jelou Raises $10 Million to Build AI Apps That Move Money on WhatsApp
One of the biggest advantages of Perxi AI is its ability to deliver an instant launch with zero cost, enabling SMEs to start loyalty programs immediately without expensive infrastructure. Additionally, the platform operates entirely through WhatsApp, which makes it feel natural and user-friendly almost like chatting with a friend. Since the system does not require any separate app downloads, both businesses and customers can engage directly within the WhatsApp environment.
Moreover, Perxi AI supports multi-language communication, allowing business owners and customers worldwide to interact seamlessly. This ensures personalized engagement across global markets, which is especially valuable for SMEs looking to expand their reach.
Beyond convenience, Perxi AI also helps small businesses compete strategically by driving repeat purchases and enhancing customer personalization. With AI-powered insights, SMEs can better understand customer behavior and measure campaign effectiveness. Consequently, businesses can make smarter, data-driven decisions that were previously only available to enterprise-level brands.
Another key benefit is ecosystem connectivity. Perxi AI allows SMEs to join larger loyalty marketplaces already part of Loyyal’s network. This integration significantly boosts exposure and provides access to broader loyalty ecosystems, ultimately strengthening a small business’s value proposition.
AI Authority Trend: Synthflow AI Launches WhatsApp Integration for Enterprise Business Calls
Looking ahead, Loyyal plans to evolve Perxi AI beyond loyalty management. The platform is expected to integrate a finance module in the future, simplifying business banking, credit lending, and financial operations directly through the same chat-based interface.
Notably, Perxi AI earned recognition by winning the prestigious META Llama AI Startupbootcamp Program 2025, highlighting its use of cutting-edge conversational AI technology.
“Perxi AI is about shifting competitive balance,” said Ashish Kumar Singh – CEO at Perxi AI & Loyyal. “By grounding loyalty management in a familiar interface like WhatsApp, we are empowering the small business owner to deliver the hyper-personalized retention tools of a large corporation. Loyalty is now universally accessible, intelligent, and simple.”
With Perxi AI, Loyyal is redefining how SMEs approach customer loyalty, making sophisticated retention strategies more affordable, intelligent, and universally available.
AI Authority Trend: Infobip and Oracle Partner on WhatsApp and SMS Integration
To share your insights, please write to us at info@intentamplify.com