Logic officially launched its AI-powered decision automation platform, making it widely available after a year-long beta period. The company simultaneously announced that it has raised $4.3 million in seed funding from investors including Founders’ Co-op, Audacious, Ali Partovi‘s Neo, current and former Brex executives, Convoy co-founder Dan Lewis, and others. By using plain English descriptions, Logic enables business teams to automate recurring decisions without relying on complex coding.

Since its beta release, Logic has already automated over 2 million decisions across multiple industries, including retail, fintech, and public safety. The platform allows teams to describe decision-making or review processes in natural language and instantly deploy automations as web apps, APIs, or integrations with existing tools.

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Steve Krenzel, CEO and co-founder of Logic, explained, “We built Logic because every company has hundreds of repetitive decisions that bottleneck growth. Engineering teams shouldn’t need to code every business rule change. With Logic, domain experts own their logic and update it instantly.”

Unlike traditional workflow automation tools, Logic focuses specifically on recurring decision-making processes where teams have historically relied on human reviewers to follow standard operating procedures. This includes areas such as product moderation, purchase order processing, and fraud detection. By automatically generating a production-ready API from a simple process description, Logic empowers teams to scale decision automation from any external tool or software.

Sunil Gowda, CEO of online marketplace Garmentory, highlighted the platform’s impact: “Before Logic, we could only moderate 1,000 products per day. Now we process 5,000 SKUs in real-time without delay. We were able to drop our price floor from $50 to $15 as a result. Logic directly contributed to our best financial quarter ever.”

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The platform offers several key features designed for business efficiency and security:

  • Plain English automation: Write processes as if explaining them to a colleague.
  • Instant deployment: Launch web apps, APIs, or integrations in minutes.
  • Auto-generated testing: Built-in testing detects edge cases before deployment.
  • Version control: Maintain a full audit trail with instant rollback capability.
  • Enterprise security: SOC 2 Type II certified with over 79 security controls.

With this launch, Logic positions itself as a next-generation solution for organizations seeking to streamline decision-making, improve operational efficiency, and scale business processes without relying on engineering teams for every update.

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