Companies seize new capabilities in customer service and beyond with GenAI, fine-tuned for business-specific needs, ISG Provider Lens™ report says
Enterprises in the U.S. are changing the way they automate business services to take advantage of rapid advancements in AI, according to a new research report published by Information Services Group (ISG), a leading global technology research and advisory firm.
“GenAI has increased the value of automation by taking it beyond standardized, repetitive tasks”
The 2024 ISG Provider Lens™ Intelligent Automation Services report for the U.S. says generative AI (GenAI), enhanced to fine-tune its performance, gives companies new ways to automate customer service, IT support and business operations.
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Since 2023, more organizations in the U.S. have begun to use GenAI to build agentic, autonomous systems that can make decisions on their own. The emergence of vision-language models (VLMs), small language models (SLMs) and retrieval-augmented generation (RAG) allow enterprises to better fit GenAI to their specific needs. This has improved the performance AIOps, which uses data generated by IT systems to automate operations.
“The rapid integration of GenAI into business automation is reshaping whole industries in the U.S.,” said Steve Hall, president and Chief AI Officer of ISG. “Rather than simple cost savings, automation with GenAI can generate business value.”
U.S. enterprises are aggressively adopting low-code/no-code platforms with user-friendly interfaces to accelerate automation development, ISG says. By allowing non-technical employees to get involved in development, these platforms help organizations align automation with business goals instead of just operational objectives. This trend is especially strong in the U.S., where fewer regulations have allowed for greater innovation.
Current applications of GenAI in the U.S. include using LLMs to automate software system updates, feature releases, patches and configurations, the report says. AI tools can analyze historical data to predict the best times to carry out these actions without causing disruptions. Organizations are also beginning to roll out systems that use AI models to detect, diagnose and resolve issues autonomously, increasing uptime and business resilience.
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Many U.S. enterprises also have focused on customer service applications of GenAI, ISG says. LLMs help organizations automate support, improve personalization and resolve customer concerns more quickly. Chatbots based on LLMs, enhanced using RAG techniques, are replacing traditional platforms based on scripts and improving accuracy. VLMs can automate visually rich tasks such as product troubleshooting, analyzing product images uploaded by customers to diagnose problems and instantly deliver solutions.
Customizing AI models with industry knowledge and enterprise-specific functions is a major trend in the U.S., the report says. Organizations are using fine-tuned AI models to automate the processing of invoices, contracts and other documents. Some are using GenAI to automate finance and HR decision-making, even analyzing employee performance data to generate recommendations for promotion, training or restructuring.
“GenAI has increased the value of automation by taking it beyond standardized, repetitive tasks,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “It is going to be one of the most crucial levers for digital transformation.”
The report also explores other trends affecting intelligent automation in the U.S., including the rising use of speech automation and growing demand for transparent, explainable AI models.
The 2024 ISG Provider Lens™ Intelligent Automation Services report for the U.S. evaluates the capabilities of 40 providers across three quadrants: Intelligent Enterprise Automation, Artificial Intelligence for IT Operations (AIOps) and Next-gen Automation.
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The report names Accenture, Capgemini, Cognizant, HCLTech, Infosys, LTIMindtree, TCS, Tech Mahindra and Wipro as Leaders in all three quadrants. It names Deloitte, EXL, Genpact and Hexaware as Leaders in two quadrants each. DXC Technology, IBM, Microland, Persistent Systems and WNS-Vuram are named as Leaders in one quadrant each.
In addition, DXC Technology and Mphasis are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants each. Persistent Systems and WNS-Vuram are named as Rising Stars in one quadrant each.
In the area of customer experience, Persistent Systems is named the global ISG CX Star Performer for 2024 among Intelligent Automation Services providers. Persistent Systems earned the highest customer satisfaction scores in ISG’s Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.
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Source – businesswire
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