Gravyty, a leading provider of AI-driven engagement solutions for higher education, has officially launched Ivy & Ocelot from Gravyty, a unified platform that integrates two of the industry’s most trusted AI virtual assistants. This launch represents the successful culmination of Gravyty’s integration of Ivy.ai and Ocelot, following the merger of the three brands earlier this year. Through this advanced platform, colleges and universities can now streamline communication, automate support functions, and enhance enrollment, retention, and overall student success.

With Ivy & Ocelot, institutions can deploy customized AI assistants for every department across campus whether in enrollment management, student success, housing, IT, athletics, or advancement. Each assistant is tailored to the department’s needs while benefiting from centralized governance and cross-campus connectivity. This unified approach ensures consistent, efficient, and scalable engagement that aligns with institutional goals.

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The demand for effective AI solutions in higher education has surged amid growing challenges such as staffing shortages, tighter budgets, and rising student expectations for seamless digital experiences. In response, Ivy & Ocelot automates tier-1 and tier-2 support tasks and enables real-time, personalized engagement through multiple channels including chat, SMS, phone calls, and social platforms. As a result, staff members gain valuable time to focus on strategic and high-impact interactions.

A Unified Platform with Advanced Capabilities

The newly launched Ivy & Ocelot platform introduces a suite of upgraded features that combine the strengths of both legacy systems. These innovations deliver expanded functionality for comprehensive, institution-wide impact. Notable capabilities include:

  • Automated Content Sync: Updates every 24 hours to align with verified institutional knowledge sources, ensuring accuracy and reducing manual maintenance.
  • AI Search (formerly IvySearch): A generative AI search bar that offers multimedia, institution-specific results grounded in verified data.
  • Brand Voice: Allows institutions to customize the tone and language of their virtual assistant to reflect their unique brand identity.
  • Content Packs: Frequently updated modules, particularly beneficial for financial aid, to keep information current.
  • Organizational Structure & Permissions: Role-based permissions and scalable deployment across multi-campus systems.
  • Omnichannel Engagement: Unified communication via chat, SMS, telephony, and social media, including WhatsApp.
  • Advanced Analytics: Real-time dashboards offering deep insights into engagement metrics, ROI, and student satisfaction.
  • Enterprise-Grade Integrations: API-first architecture that connects seamlessly with third-party campus systems such as CRM, SIS, ERP, LMS, and ticketing platforms.

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Transforming Higher Education Through Measurable Impact

Built specifically for higher education not adapted from generic virtual assistants the Ivy & Ocelot platform delivers unmatched visibility, governance, and analytics. It adheres to leading security standards, including SOC2, FERPA, HIPAA, GDPR, TX-RAMP, and StateRAMP, ensuring data protection and compliance.

“Higher education is being asked to do more than ever with limited resources, and Ivy & Ocelot makes that possible,” said Justin Beck, CEO of Gravyty. “By uniting more than a decade of higher ed AI expertise into one intelligent system, we’re helping institutions deliver faster, more personalized support to students, faculty, and alumni while freeing staff to focus on the moments that matter most. It’s not just about efficiency; it’s about creating capacity for human connection.”

This launch marks a significant step forward in Gravyty’s mission to enhance engagement throughout the entire education lifecycle. Following the merger and its acquisition of Athlete Network, Gravyty now offers the only unified engagement infrastructure that supports every stage of the student journey from prospect to enrollment, through graduation, alumni relations, and advancement. By consolidating innovation, technology, and expertise, Gravyty continues to redefine how higher education institutions connect, communicate, and thrive in an increasingly digital world.

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