Globant, a tech company that helps businesses evolve through digital tools, has joined forces with Suntory Global Spirits, one of the world’s leading names in premium alcohol, to change how business teams get the information they need. The two have created a tool powered by generative AI, called the Commercial Insights Agent, that’s designed to make finding answers in business data almost instant.

No More Waiting Around for Reports

Let’s be honest getting business insights isn’t always easy. Someone from sales or marketing might need performance data, but the process of getting it can be slow. You ask for a report, wait a day or two, go back and forth with the analytics team all before you even see what you need.

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This new AI tool flips that whole process on its head.

Now, someone at Suntory can just ask a question in regular language and get results immediately. No analysts. No delays. No complex dashboards to figure out. Just fast answers when they’re needed.

AI That Actually Helps People Work Smarter

The tool works by pulling from all kinds of internal data: spreadsheets, reports, and even written documents. So it doesn’t just spit out numbers it gives context, which is key when people need to make decisions quickly.

It also saves time, and probably some headaches, too. Instead of getting stuck chasing data, teams can spend their time doing what actually moves the business forward whether that’s launching a new product, adjusting a campaign, or planning for next quarter.

Santiago Noziglia from Globant, who’s leading the charge on AI for consumer products, said it best: “This isn’t about replacing people it’s about letting them focus on work that really matters.”

Just the Start of a Bigger Shift

Right now, the AI tool is being used across marketing, sales, and product teams. But it’s not meant to stop there.

Suntory sees this as a building block. In the future, they’re hoping to apply the same kind of AI-powered decision support to long-term planning, forecasting, and innovation. Basically, the kind of stuff that takes real thought and fast access to good information.

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FAQs

1. What does generative AI actually do?

In simple terms, it takes existing data and turns it into something useful   like insights, summaries, or answers to complex questions. It’s like asking a really smart coworker who already knows everything that’s in your company’s files.

2. How is this different from just using a dashboard?

Dashboards can be useful, but they usually require you to know where to look and how to filter the data. With this AI tool, you just ask a question. The system figures out what you mean and finds the answer   no training required.

3. Is this going to replace jobs?

No. This kind of AI is built to help people do their jobs better. It handles the tedious parts   like digging through reports   so humans can focus on bigger, more important tasks.

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