Forethought, a pioneer in agentic AI for customer experience (CX), has officially made its AI-native customer support platform available in the newly introduced AI Agents and Tools category on AWS Marketplace. This strategic move empowers enterprise customers to easily discover, purchase, and deploy Forethought’s intelligent CX solutions directly through their AWS accounts, simplifying the journey toward building high-impact AI agent workflows.
Sami Ghoche, Forethought’s co-founder and CEO, emphasized the importance of this launch by stating, “By bringing Forethought to AWS Marketplace, we’re enabling customers to access our agentic CX platform more efficiently. This helps them purchase and deploy AI-driven agent solutions at a much faster pace, directly aligned with their business needs.”
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Through its platform, Forethought enables enterprises to implement AI agents across all major communication channels, including chat, email, voice, and SMS. In addition, businesses can apply these intelligent agents across various departments such as customer service, marketing, sales, and account management. This broad utility helps organizations deliver intelligent automation and personalized interactions at every touchpoint in the customer journey.
Notably, Forethought has already gained traction across sectors like SaaS, e-commerce, fintech, retail, and healthcare. These companies collectively handle over a billion customer interactions each month using Forethought’s agentic CX system, showcasing its real-world effectiveness and scalability.
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What sets Forethought apart is its industry-first, multi-agent, omnichannel AI capability powered by its proprietary agentic reasoning engine. This cutting-edge technology provides robust support across multiple channels, including voice, enabling businesses to significantly reduce costs and speed up resolution times. The result is a modernized, more efficient customer engagement model.
Built entirely on AWS, Forethought’s cloud-native architecture ensures top-tier performance, security, and scalability. Moreover, with the introduction of the AI Agents and Tools category on AWS Marketplace, organizations can streamline procurement processes. This includes faster vendor onboarding, simplified negotiations, and centralized licensing and payment management all within their existing AWS ecosystem.
Now available as a vendor-hosted SaaS solution, Forethought allows customers to subscribe effortlessly via AWS Marketplace and benefit from scalable, orchestrated multi-agent support across enterprise CX operations.
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