Elliptic Labs, a global AI software leader and pioneer of AI Virtual Smart Sensors, expanded its reach in August 2025 by launching its AI Virtual Smart Sensor Platform on six new smartphone models. This achievement pushed the company’s year-to-date total to 45 smartphone model launches, underscoring its rapid growth and strong industry adoption.
In August, several major smartphone brands integrated Elliptic Labs’ technology into their latest devices. HONOR has launched its latest phone, the HONOR Play 70 Plus, while vivo introduced two new models: the vivo TR4 and the iQOO Z10R.. Xiaomi also launched two highly anticipated models, the Redmi Note 15 and Redmi Note 15 Pro. Additionally, Transsion launched the Infinix GT30, highlighting the growing industry confidence in Elliptic Labs’ AI-powered technology.
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Commenting on the milestone, Laila Danielsen, CEO of Elliptic Labs, emphasized the company’s strong performance. She stated, “Elliptic Labs’ AI Virtual Smart Sensor Platform was launched on six smartphone models in August 2025, bringing our total to 45 smartphone model launches year-to-date 2025.”
At the heart of this success lies Elliptic Labs’ groundbreaking AI Virtual Proximity Sensor INNER BEAUTY. This solution intelligently detects when users hold their phone close to their ear during a call, instantly turning off the display and disabling touch functionality. By preventing accidental touches, such as hanging up or dialing numbers, the sensor improves user experience while conserving battery life.
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Unlike traditional hardware-based solutions, Elliptic Labs delivers proximity detection entirely through software. This software-only approach sets the company apart by reducing device costs, eliminating hardware sourcing risks, and enabling more sustainable smartphone designs. Since proximity detection is a critical feature in all smartphones, INNER BEAUTY represents a significant advancement in how manufacturers can deliver reliable functionality without physical components.
Elliptic Labs continues to solidify its leadership in AI-driven sensor technology, with its AI Virtual Smart Sensor, AI Virtual Proximity Sensor, and AI Virtual Smart Sensor Platform recognized as trademarks of the company. As demand for smarter and more efficient devices grows, Elliptic Labs’ expanding portfolio positions it as a trusted partner to top smartphone makers worldwide.
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