EDT&Partners, a leading global education and technology consulting firm, has acquired eFlow, an AI-powered conversational learning and engagement platform, for an undisclosed sum. This acquisition underscores EDT&Partners’ dedication to creating innovative, scalable learning solutions, reinforcing its role as a trusted partner in education and the wider learning community.
Born in the education sector, EDT&Partners still works hand-in-hand with universities, schools, governments, and publishers around the world. As the landscape of learning evolves, the firm is increasingly targeting the broader knowledge ecosystem, promoting continuous, contextual, and integrated learning experiences that seamlessly fit into everyday life.
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“By joining EDT&Partners, a firm with deep expertise across education strategy and technology, eFlow can bring intelligent, learner-centred learning experiences across a wide range of learning contexts,” said Bassel Jalaleddine, Co-Founder of eFlow.
Pablo Langa, Founder & Managing Partner of EDT&Partners, emphasized, “Education remains at the core of who we are. At the same time, we are intentionally expanding into the broader learning ecosystem, particularly in highly regulated industries. Our clients increasingly expect world-class, responsible, and scalable solutions. Strengthening our partner network and AI capabilities is essential to meeting those expectations, and the addition of eFlow’s technology and expertise directly supports that ambition.”
Founded in the Middle East, eFlow provides an AI-powered conversational learning platform that enables intelligent, interactive learning delivery while maintaining the human touch in distance education. Its conversational course formats embed learning directly into everyday workflows, creating transparent and seamless learning experiences.
Maintaining engagement has remained a persistent challenge in both academic and professional training. Whether learners are students, remote participants, or employees completing compliance programs, sustaining motivation and attention over time is difficult. In technology-driven environments, engagement can weaken unless learning is designed for interaction, presence, and support. eFlow’s AI capabilities address this challenge, reinforcing learner participation and providing a consistent, responsive learning journey.
Within EDT&Partners, eFlow’s technology will complement the firm’s strategic and tech-focused initiatives, integrating with Lecture, EDT&Partners’ open-source GenAI framework. This ensures learning programs are not only well-designed but also widely adopted, effectively completed, and sustainably implemented.
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“EDT&Partners gives eFlow the strategic and operational backbone needed to scale responsibly,” added Bassel Jalaleddine. “We built eFlow as an AI-powered, human-centred learning platform to improve engagement without diminishing the role of educators and institutions. By joining EDT&Partners, a firm with deep expertise across education strategy, technology, and large-scale delivery, we can bring intelligent, learner-centred learning experiences across a wide range of learning contexts, with the quality and adoption required for real impact.”
The acquisition also enhances EDT&Partners’ regional presence in the Middle East, leveraging eFlow’s local expertise to expand workforce upskilling, institutional transformation, and community-led learning initiatives. Together, both organizations aim to increase access to affordable, low-bandwidth learning experiences, supporting education in underserved regions.
As part of the integration, eFlow’s co-founders, Bassel Jalaleddine and Samer Bawab, will join EDT&Partners as senior leaders, contributing product vision, regional knowledge, and expertise in learning engagement. While maintaining their independent brand identities initially, the combined teams will align services and platforms, engaging with education leaders and partners at major industry events, including Bett 2026 in London.
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